Visual Revolution CMO Salon @ SXSW
What are the benefits of streaming TV for a brand? Should real-time marketing really be a focus? And how are big broadcasters like The Weather Channel handling both? At SXSW, Ranvir Gujral (CEO, Chute) sat down with David Berkowitz (CMO, MRY), Matthew Anderson (CMO, Roku), Matt Eby (VP of Marketing, The Weather Channel) at the Samsung Blogger Lounge to discuss the current focuses and needs for today’s CMO. Check out the video above and join the conversation on Twitter with #VisualRevolution.