What are the benefits of streaming TV for a brand? Should real-time marketing really be a focus? And how are big broadcasters like The Weather Channel handling both? At SXSW, Ranvir Gujral (CEO, Chute) sat down with David Berkowitz (CMO, MRY), Matthew Anderson (CMO, Roku), Matt Eby (VP of Marketing, The Weather Channel) at the Samsung Blogger Lounge to discuss the current focuses and needs for today’s CMO. Check out the video above and join the conversation on Twitter with #VisualRevolution.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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