There were quite a few marketing trends and hot buzzwords of 2013, but perhaps none of them are quite as important as “real-time.” Having already been dubbed as the “Year of Social,” one of the big adaptations that marketers had to make in 2013 especially was how to respond to consumers in the moment. Post-Oreo, brands felt the pressure to become more responsive and stay on top of their social game.

“Brands are no longer in that campaign mentality,” Jonah Bloom remarks, “because they are in a dialogue with consumers and that dialogue is ongoing.”

Follow social moguls Ian Schafer (CEO, Deep Focus) and Scot Safon (CMO, Weather Channel) facilitated by Jonah Bloom (Chief Strategy Officer, KBS+) as they discuss how to better tackle real-time opportunities without being perceived as cheesy or inauthentic.

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Not the KPOP star.

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