Industry veterans understand that in order to be successful with advertising, you first need to understand your consumer. Liz Gray (Managing Partner, Trendera) and Kim Snow (Creative Director, Agency Development, Google) talk marketing psychology in their VRS Panel while analyzing successful trends and how consumers continue to play a bigger role in marketing.

“Let’s think about the internet for a second,” Kim Snow says. “Think about all the amazing things we could do on the web… and yet every single day we’re looking at pictures of cats and our breakfasts. Are we dumb? We’re not. So the insight we found is called the Fascinating Familiar–we’re trying to find meaning in our everyday life.”

What does the Fascinating Familiar mean for brands and the future of marketing? Watch the video above, and then let us know on Twitter or in the comments what you think!

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