The Future of Content Marketing
During the Visual Revolution Summit, we interviewed Raman Kia (Executive Director of Integrated Content at Condé Nast) and Jonathan Perelman (GM of Video & VP Agency Strategy at BuzzFeed) to get their thoughts on what the future of content marketing has in store for brands. The two publishing leaders didn’t actually differ that much in their view of what brands should be doing – creating compelling content that actually sparks people’s interest.
Watch the full video above and let us know on Twitter what your favorite piece of content marketing has been lately. As for whether Raman and Jonathan will be getting their own talk show? We can only hope.