The Content Marketing Aperture
With traditional advertising failing to attract the attention or garner the response it once did, marketers have become obsessed with content. Today, 90% are using content marketing to reach consumers according to the Content Marketing Institute. However, only 34% consider themselves effective at fulfilling this new need. What’s causing this disconnect? Lack of a strong content strategy.
During the 2014 Visual Revolution Summit, Chute co-founder and CTO Gregarious Narain took the stage to provide attendees with a framework to succeed called the Content Marketing Aperture. He defined all the sections of the Aperture and gave examples and tactics for each. Watch the full presentation above and download the poster given out to attendees below!
Want a more in-depth look at the Aperture? Download the Content Marketing Aperture White Paper here.