Social State of Politics
Striking a balance between personal and professional can be a challenge for any brand marketer. For a political marketer, it’s a way of life. The challenges politicians face when it comes to building trust and awareness through social and visual media parallel the same many brands and publishers face.
At the Visual Revolution Summit, Matt Ipcar (SVP Strategy and Design, Blue State Digital) and Katie Harbath (Global Lead for Politics & Government Engagement, Facebook) were lead in a discussion by AdWeek’s Mike Shields on how they’re both addressing new technology and the changes in communication.
Watch the video above to get the story behind the famous post-presidential win photo from Obama’s Twitter and to hear how politicians are addressing the need for more authentic visual content.