Our fans are witty, they’re fun, they’re irreverent. They really personify the brand values, so who better to inspire the content than them?

– Jessica Gioglio

When America runs on Dunkin, how can Dunkin keep their marketing engaging to all of their fans? By letting these fans be the center of their marketing. From creating commercials out of real customer Tweets to investing in fun Vine commercials, Dunkin Donuts has been a leader in using new media and communication tools.

The brand focuses on these 4 staples in their storytelling:

  1. Own the everyday
  2. Personalize the story
  3. Celebrate and Engage fans
  4. Keep it timely and relevant

Learn more about how exactly the brand is achieving these goals in the Visual Revolution Summit Brand Close-Up featuring Jessica Gioglio (Social Media Strategist, Dunkin Brands) and join the conversation on Twitter with #VisualRevolution.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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