Pancakes are kind of a big deal – especially if you’re the agency behind the social media presence of IHOP. At the Visual Revolution Summit, Benjamin Weisman (SVP, Director, Creative Innovations, MRM) and Gina Fortune (Content & Engagement, MRM) discuss how they’re learning from consumers trends and implementing them in their every day outreach.

Watch the video above and join the conversation on Twitter with #VisualRevolution.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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