How is Edelman handling the emergence of sponsored content? During the Visual Revolution Summit Steve Rubel, Chief Content Strategist at Edelman, went over why sponsored advertising is effective and important, the types, and the uncertainties that both brands and publishers are dealing with.

Watch the video above and join the conversation on Twitter with #VisualRevolution.

Also, read more about sponsored content in Edelman’s Sponsored Content Report here.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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