- How brands can score with millennials on Super Bowl Sunday: http://t.co/Xjwod85V0x Great post by @dberkowitz!
The new photo editor features basic editing components like rotating and cropping, but the real magic lies in the filters. Preloaded Instagram-style filters line the bottom of the screen, but once a filter is selected the user has a whole new range of customization options. Sweeping up and down lets you select options like the style strength, brightness, saturation, contrast, texture coverage, and others depending on the filter. The most surprising part is how simple it is. With so many options, one would think the photo editing system would be clunky and complicated. But instead it is really quite simple.
Instagram popularized the idea of having a pocket dark room, and now tools like Google’s photo editor are making the concept a standard in any form of photo sharing.