April 14, 2014 Add Comment Jay Park

Instagram is one of the fastest growing social media platforms. While Twitter took over a year to reach 1 million users, Instagram achieved that feat in merely two months. Currently touting over 200 million monthly users and 20 billion photos uploaded, the visual media platform is also becoming a powerful marketing tool for brands.

Check out our top 10 facts about Instagram below! Some of them might surprise you.

Most popular day for Fortune 500 brands to post on Instagram is Thursday. (Tweet This)

25% of Fortune 500 brands are on Instagram. (Tweet This)

Thanksgiving drives the most traffic to Instagram. (Tweet This)

98% of Instagram photos posted by brands are also shared to Facebook. (Tweet This)

Instagram users share about 60 million photos per day. (Tweet This)

Instagram photos with faces get a 35% increase in comments than those without. (Tweet This)

Instagram photos with blue as the dominant color get 24% more likes than those with high concentrations of red and orange. (Tweet This)

57% of the top brand marketers are averaging at least one post a week. (Tweet This)

71% of the world’s top brands are on Instagram. (Tweet This)

Instagram is more popular than Twitter for smartphone users in the US, projected to rise to 40.5 million users by the end of the year. (Tweet This)

In just four short years, Instagram has become a social powerhouse. And with visual marketing now a top daily priority, the $1 billion Facebook paid is beginning to look like a steal. Learn how brands are working with Chute to use Instagram to its fullest potential here, and join the conversation with #VisualRevolution.

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March 21, 2014 Add Comment Jay Park

The 10 brands below are known for having some of the top Twitter accounts around. With tweets as entertaining as what these brands publish, it’s easy to forget that they had to start from somewhere too. Luckily, Twitter has launched a new site where you can see the first tweet sent by any public account.

As Drake would say, “Started from the bottom, and now we’re here.”

1. Taco Bell
Known for their sassy humor and huge audience interaction, Taco Bell is definitely one of the most social savvy brands on this list.

THEN:

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NOW:

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2. Oreo
Who can forget that wondrous Super Bowl instagram picture? But were they always as on top of things as they are now?

THEN:

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NOW:

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3. Arby’s
A more recent branded Twitter heavyweight, Arby’s killed it during the Grammy’s when they addressed Pharell’s peculiar headwear choice.

THEN:

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NOW:

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4. Southwest Airlines
Today’s Southwest knows how to be funny on the Internet – from their hilarious audience interactions to their fully choreographed safety video.

THEN:

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5. Ben & Jerry’s
Always on top of their social media game, this was one of the first brands to venture into Vine–and had huge success with it!

THEN:

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6. Nike
While most of the brands represented on this list are more wit and humor-focused, Nike is dedicated to motivating their audience into getting active–and boy are they good at it, from the first Tweet to their latest.

THEN:
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7. Charmin
The best part about brands on Twitter are the ones you never expect to be funny. Charmin has honed their potty humor over the past few years.

THEN:

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8. Old Spice
That personality we all love from the commercials? They’ve grown since their first Tweet in 2009 to capture their quirkiness on Twitter.

THEN:

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9. Skittles
Skittles’ start on Twitter was actually pretty on-point for the brand.

THEN:

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10. Clorox
Another one of those brands you don’t expect to like on Twitter. But their first tweet? Definitely less fun than One Direction puns.

THEN:

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NOW:

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For some, the nature of how these brands approached Twitter has changed drastically over the years, while some have maintained their persona from the get-go. Either way, it is indisputable how influential your Twitter personality can be in relating to your audience.

Oh, and our first tweet?

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Let us know in your comments below or on Twitter what your first Tweet was! Bet you it wasn’t as lame as Oreo’s #FollowMe.

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December 12, 2013 Add Comment Jay Park

At the Visual Revolution Summit last Thursday, we heard from some of the greatest minds and industry experts on the importance of visual storytelling in marketing, publishing, and technology.

The Summit’s best storytellers? That’d be you, our audience. Check out below some Tweets and photos for some highlights from the Visual Revolution.

From people appreciating our stellar lineup of speakers…

To the amazing brand case studies exemplifying the powerful use of social media and effective visual marketing…

People learned so much!

And saw it in action almost immediately.

Not to mention this blast from the past. #ThrowbackThursday

Thank you for making this conference such a success!

And stay tuned! We’ll have full videos of discussions and talks along with interviews up soon.

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November 6, 2013 Add Comment Jay Park

People are passionate about sports, and the online fitness community is one that continues to grow. From Nike’s ability to motivate people to #JustDoIt to the NBA’s engagement of their group of passionate basketball fans, the following four brands are producing some of the best content on the Instagram.

1. Nike

One of the most recognizable brands in the world, Nike also has one of the largest Instagram followings. Their photos are simple yet stunning and always inspiring.

2. NBA

The NBA Instagram gives fans an inside look behind-the-court and engages them through fun NBA-inspired contests, such as the pumpkin carving one above.

3. Adidas

From exclusive looks at new products to hashtag contest giveaways, Adidas unites both fans of their products and of sports through their Instagram account

4. NFL

Follow your favorite team alongside all other official NFL teams through the NFL’s Instagram account. In addition, you get behind-the-scene shots of the players, fields, fans, and cheerleaders.

Did we miss your favorite sports brand or team? Let us know in your comments below or on Twitter!

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October 31, 2013 Add Comment Jay Park

Happy Halloween! Some of our favorite brands and publishers are getting into the spooky mood with their hashtags and promotional videos. Let’s take a look at some of our favorites, but warning: puns ahead!

1. #NBAHALLOWEEN by NBA

One of the most popular athletic brands on social media, the NBA is even taking part in the spooky fun with their NBA-themed pumpkin carving contest. Fans can submit their artistic creations with the #NBAHALLOWEEN hashtag.

2. Halloween Treats Gone Wrong by Crest & Oral-B

Now this one isn’t a hashtag, but it is a fine example of content marketing: teeth cleaning brands Crest and Oral-B released an outrageously funny and creative video that encourages giving children candy to appease their tantrums–just make sure to clean up afterwards!

3. #ScaredStainless by Tide

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The brand released seven creative Halloween-themed Vine videos and attached a very appropriate #ScaredStainless hashtag to make it more viral. Overall, the vines and tweets reached nearly a million people on Twitter and received several hundred retweets.

4. #NPRHalloweenNames

Started by the folks from Wait Wait… Don’t Tell Me and later picked up (and encouraged) by NPR themselves, Twitter-users came up with clever and spooky editions of segment titles or news-related terms with the #NPRHalloweenNames hashtag. Favorites include “Mourning Edition,” “Tell Me Morgue,” and “Neda Boolaby.”

Do you have a favorite Halloween hashtag we missed? Let us know on Twitter or in the comments below!

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A new Nielsen report has found that there is a direct correlation between Twitter activity and television ratings–showing conclusive evidence for the importance of social in developing and maintaining an audience. This report highlights the overwhelming influence of engagement.

Twitter is driving audiences to TV much like Instagram attracts people to restaurants and events or how Pinterest is the number one social site for driving e-commerce. After events like Comic-Con and SXSW, there were so many impressive visual engagement numbers that we created infographics to document both. Now, companies are seeing value in social’s audience pull and creating campaigns to leverage that.

From the dinner table to live events, people like to engage and interact. There is an intrinsic human motivation and need behind socializing–to feel like you’re a part of a larger discussion or community. Humans are not solitary creatures by nature. We crave communities and interaction and storytelling.

The amazing thing about social media is that it’s able to connect people from all over the globe into on big world-wide community. Revolutions in Brazil and Bastille Day celebrations in Paris are broadcast as their happening by the people experiencing them via photos, videos, and tweets. Social has given us a place to tell our personal stories and join a collective narrative through visuals. That’s powerful.

This is something we’ve always known at Chute – it’s why we set out to power the Visual Revolution. With the Nielsen report, we’ve gotten yet another example to show just how important engagement is.

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July 25, 2013 Add Comment Jay Park

White House photographer Pete Souza announced yesterday that he joined the wonderful world of Instagram.

(In case you’re having a momentary lapse in recalling this fellow, he’s the man behind the infamous Situation Room image depicting the White House staff awaiting news on the raid that lead to Osama Bin Laden’s death.)

He confirmed via Twitter that he would only be posting photos taken with his smartphone and not with a professional DSLR, bringing a more real and intimate White House experience to the world wide web.

Amidst all of the social media craze that DC seems to be experiencing, Souza matters. As Chief Official White House Photographer, he has intimate access to the Obama Administration, extending to the President himself. Instagram’s ability to give a more personal look into another’s life is working to create a more relatable experience between the public and high profile politicians and leaders.

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The Obama Administration is not new to the world of social media; during both the 2008 and 2012 Presidential elections, Obama was at the forefront, armed with his Twitter account and army of field organizers. His campaign demonstrated some of the most creative and well-marketed strategies of social media in the history of presidential candidates. His victory tweet remains one of the most liked, most re-tweeted tweets ever.

Over the years, we’ve seen a rapid acceptance of social media sites by big name brands, businesses, and political giants. Brands have created fashion campaigns/contests via Facebook, politicians tweet to communicate with constituents, and now the White House has embraced the Visual Revolution via Instagram–both with their official page and now Souza’s.

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Social and visual media has opened the doors to creating a more personal relationship between people and brands, celebrities, and even political figures. The once distant leaders and revolutionaries of our time, such as the President or Hilary Clinton, are now a mouse-click away, enabling the public to ask questions and view or have an open dialogue–something that was exceedingly difficult not even 10 years ago.

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July 15, 2013 Add Comment Jay Park

This past weekend, Francophiles all over the world celebrated Bastille Day, or Le Quatorze Juillet. The French national holiday celebrates the storming of the Bastille on July 14, 1789, a fortress-prison in the heart of Paris that represented royal oppression. This event marked the beginning of the French Revolution.

Tens of thousands of participants flocked to Instagram to showcase the stunning fireworks display at the Eiffel Tower, the military parade through the Champs-Élysées, and general merriment of the festivities.

It’s interesting to see this recurring theme of revolutions, both social and visual. Bastille Day showcases exactly what the Visual Revolution is all about–telling a story in an interesting visual way through photos and videos. Every moment is a story relived and retold: the military parade commemorating the outbreak of the French Revolution; firework celebrations representing their freedom from royal oppression.

Perhaps the most important takeaway from this is that no matter the event, whether it’s the French Bastille Day or American Fourth of July, these stories are cross-cultural, transcending limitations of language and culture. Personifying the adage “a picture is worth a thousand words,” anyone is able to appreciate the rich history of these nations directly through the eyes of the people and snap of the camera shutter.

Social media platforms such as Instagram and Twitter are becoming more and more instrumental in the way that news breaks, word travels, and stories are told.

The Visual Revolution is just beginning, as more and more people look to share moments of their lives publicly through social platforms. The integration of sites like Instagram and Vine with brands, publishers, and news sources is growing everyday; it’s only a matter of time before social media solidifies its position as one of the more powerful communication tools, if not the most.

In the meantime, check out some of our favorite images from Instagram and Twitter below as well as other tagged photos/videos through #14Juillet and #BastilleDay!

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It wasn’t too long ago that the idea of receiving direct communication from any company was met with derision. Now, people are clamoring to connect and interact with brands at an unprecedented rate.

Yesterday, Taco Bell sent out a Tweet announcing their SnapChat account, and immediately fans were sending photos and anticipating upcoming messages from the fast food brand.

 

 

 

Brands like Taco Bell are revolutionizing the way consumers interact with them. Marketing isn’t about just getting out a message that people consume passively anymore. It’s about having a two-way conversation with your audience and creating a personal experience.

A few years ago, getting a picture message from a brand like Taco Bell would have seemed invasive, but they’ve spent years building up their personality and authenticity. Today, getting a picture message via SnapChat from Taco Bell is like getting one from a friend.

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Hashtags have quickly become the way to navigate online social spheres. Tracking conversations and breaking news on Twitter, finding relevant photos on Instagram, and participating in a community on Tumblr are all powered through hashtags. But they’re more than a navigation tool now. Hashtags have evolved into one of the most important engagement tools for brands and publishers.

The question is, how do you create a hashtag for one-time campaigns and for rolling evergreen content? We’ve got some tips for you below.

1. List

Think about the purpose of your hashtag campaign. What kind of content are you looking for? Let’s say you’re running a nail art campaign. Some buzzwords you might come up with: nailart, mani, pedi, polish, manicure, etc. Come up with as many as you can.

2. Brand & Differentiate

Now that you have your buzzwords, think of ways to use them in different ways. Obviously, tags like #nailart or #mani are already extremely popular, and wont do you much good. Two great companies that have done this well are Sephora and Celebuzz. Sephora’s #nailspotting and Celebuzz’s #ManiMondays are clear enough that anyone would know they were for nailart photos, but also different enough that lets the two companies really own the conversation around the tag.

Another approach is to brand your hashtag. For example, Vanity Fair’s Chute-powered Best Dressed Challenge hashtag is #vfbestdressed. In today’s digital world, branding your hashtag is akin to putting your logo on a product.

3. Research

Once you have a couple potential hashtags, do a quick Instagram search of each. You don’t want to discover down the line that your hashtag was already in use. Remember, you want to really own your promoted hashtags, so any time someone searches it it leads back to you.

4. Launch & Engage

So you have your hashtag, and you’re ready to launch it into the wild? Not just yet. If you want people to interact with you, you need to interact with them. Share your favorite submissions on your own social media accounts, and be sure to like, comment, and @reply in an authentic manner. People, your audience included, like to know they’re being listened to. Never ignore the people who choose to engage with you.

Vanity Fair’s approach towards the entrants to the Best Dressed Challenge is a prime example. Editors and guest judges create monthly lists of their favorite looks along with critiques by the fashion experts. They’ve even made a whole new Twitter account devoted to interacting with users.

Your hashtag, whether used for a one-off campaign or indefinitely, can help you grow the conversation between your company and your audience – creating a sense of loyalty and friendship that is vital in an age where a brand’s online personality has a lot to do with its offline success.

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