White House photographer Pete Souza announced yesterday that he joined the wonderful world of Instagram.
(In case you’re having a momentary lapse in recalling this fellow, he’s the man behind the infamous Situation Room image depicting the White House staff awaiting news on the raid that lead to Osama Bin Laden’s death.)
He confirmed via Twitter that he would only be posting photos taken with his smartphone and not with a professional DSLR, bringing a more real and intimate White House experience to the world wide web.
Amidst all of the social media craze that DC seems to be experiencing, Souza matters. As Chief Official White House Photographer, he has intimate access to the Obama Administration, extending to the President himself. Instagram’s ability to give a more personal look into another’s life is working to create a more relatable experience between the public and high profile politicians and leaders.
The Obama Administration is not new to the world of social media; during both the 2008 and 2012 Presidential elections, Obama was at the forefront, armed with his Twitter account and army of field organizers. His campaign demonstrated some of the most creative and well-marketed strategies of social media in the history of presidential candidates. His victory tweet remains one of the most liked, most re-tweeted tweets ever.
Over the years, we’ve seen a rapid acceptance of social media sites by big name brands, businesses, and political giants. Brands have created fashion campaigns/contests via Facebook, politicians tweet to communicate with constituents, and now the White House has embraced the Visual Revolution via Instagram–both with their official page and now Souza’s.
Social and visual media has opened the doors to creating a more personal relationship between people and brands, celebrities, and even political figures. The once distant leaders and revolutionaries of our time, such as the President or Hilary Clinton, are now a mouse-click away, enabling the public to ask questions and view or have an open dialogue–something that was exceedingly difficult not even 10 years ago.Read More