January 27, 2014 Add Comment Jay Park

At the 2013 Visual Revolution Summit, Jonathan Perelman (VP, BuzzFeed) and Raman Kia (VP, Integrated Strategy, Condé Nast) spoke with Balaji Gopinath (Turner Media) on the effect the visual revolution is having on the publishing industry. The way people interact with content and advertising has undergone a shift, and both Condé Nast and Buzzfeed are playing a large role in what the future of the publishing industry will look like because of this.

“Every piece of content we create… is all meant to be shared,” says Perelman. “We view distribution as the social web…Why will they share it? This is all stuff we think about as the new wave of media”

What does the inclusion of digital, social media mean for brands, readers, and publishers? Watch the video above, and then let us know your thoughts on Twitter or in the comments below!

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July 25, 2013 Add Comment Jay Park

White House photographer Pete Souza announced yesterday that he joined the wonderful world of Instagram.

(In case you’re having a momentary lapse in recalling this fellow, he’s the man behind the infamous Situation Room image depicting the White House staff awaiting news on the raid that lead to Osama Bin Laden’s death.)

He confirmed via Twitter that he would only be posting photos taken with his smartphone and not with a professional DSLR, bringing a more real and intimate White House experience to the world wide web.

Amidst all of the social media craze that DC seems to be experiencing, Souza matters. As Chief Official White House Photographer, he has intimate access to the Obama Administration, extending to the President himself. Instagram’s ability to give a more personal look into another’s life is working to create a more relatable experience between the public and high profile politicians and leaders.

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The Obama Administration is not new to the world of social media; during both the 2008 and 2012 Presidential elections, Obama was at the forefront, armed with his Twitter account and army of field organizers. His campaign demonstrated some of the most creative and well-marketed strategies of social media in the history of presidential candidates. His victory tweet remains one of the most liked, most re-tweeted tweets ever.

Over the years, we’ve seen a rapid acceptance of social media sites by big name brands, businesses, and political giants. Brands have created fashion campaigns/contests via Facebook, politicians tweet to communicate with constituents, and now the White House has embraced the Visual Revolution via Instagram–both with their official page and now Souza’s.

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Social and visual media has opened the doors to creating a more personal relationship between people and brands, celebrities, and even political figures. The once distant leaders and revolutionaries of our time, such as the President or Hilary Clinton, are now a mouse-click away, enabling the public to ask questions and view or have an open dialogue–something that was exceedingly difficult not even 10 years ago.

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July 15, 2013 Add Comment Jay Park

This past weekend, Francophiles all over the world celebrated Bastille Day, or Le Quatorze Juillet. The French national holiday celebrates the storming of the Bastille on July 14, 1789, a fortress-prison in the heart of Paris that represented royal oppression. This event marked the beginning of the French Revolution.

Tens of thousands of participants flocked to Instagram to showcase the stunning fireworks display at the Eiffel Tower, the military parade through the Champs-Élysées, and general merriment of the festivities.

It’s interesting to see this recurring theme of revolutions, both social and visual. Bastille Day showcases exactly what the Visual Revolution is all about–telling a story in an interesting visual way through photos and videos. Every moment is a story relived and retold: the military parade commemorating the outbreak of the French Revolution; firework celebrations representing their freedom from royal oppression.

Perhaps the most important takeaway from this is that no matter the event, whether it’s the French Bastille Day or American Fourth of July, these stories are cross-cultural, transcending limitations of language and culture. Personifying the adage “a picture is worth a thousand words,” anyone is able to appreciate the rich history of these nations directly through the eyes of the people and snap of the camera shutter.

Social media platforms such as Instagram and Twitter are becoming more and more instrumental in the way that news breaks, word travels, and stories are told.

The Visual Revolution is just beginning, as more and more people look to share moments of their lives publicly through social platforms. The integration of sites like Instagram and Vine with brands, publishers, and news sources is growing everyday; it’s only a matter of time before social media solidifies its position as one of the more powerful communication tools, if not the most.

In the meantime, check out some of our favorite images from Instagram and Twitter below as well as other tagged photos/videos through #14Juillet and #BastilleDay!

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Smaller is great, but where’s the social?

This week, Canon expanded its Rebel DSLR line to a new, smaller camera: the Canon EOS Rebel SL1. The SL1 manages to fit the majority of the larger Rebel T4i’s specs into a smaller and more portable device. This latest mini DSLR along with mirrorless cameras, that provide DSLR-quality and control without the bulk, are making it easier for consumers to access near-professional image quality.

Canon Rebel SL1

However, most camera brands are missing one key aspect in their entry-level DSLR cameras: social. The SL1 comes fully equipped with filters and in-device cropping, but where are the built-in Instagram or Flickr apps? Shouldn’t one of these cameras come with a  version of Android and it’s own app marketplace by now? There are already point-and-shoots that are android powered, and if these companies really want their professional cameras to appeal to consumers then their entry-level professional cameras need to start including more smart technology too.

Canon made a noble attempt at bringing smartphone capabilities to the Rebel T4i with its touchscreen – making the switch from point-and-shoot to DSLR a little less daunting, but it still lacks any other social aspects. Their latest releases, the SL1 and  T51, do nothing to advance in that field.

There are already apps for phones that give a DSLR look, and more phones like the Nokia Lumia are breaking all expectations with their strong photography performance. There’s really no reason for consumers to buy point-and-shoot cameras now – all of that functionality has been packed into the phones they carry around everywhere already.

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However, the DSLR offers something extra with the quality level and customizability – as long as manufacturers catch up to current social and tech standards. We live in the time of the visual revolution – where photos and social are two sides of the same coin, and DSLRs need to adapt before they become redundant.

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