This week’s Front Lines of the #VisualRevolution features a new app update, a social platform’s attempt at monetization, and a hilarious coffee shop prank, so let’s jump right in.

1. Flickr’s 1TB storage comes to mobile

Flickr's new Auto Upload feature

Flickr’s latest app update comes with an auto-upload feature to let mobile users really take advantage of that free terabyte of storage. With most of the photos we take today coming from our phones, this was a much-needed update.

2. Pinterest rolls out promoted pins

Today, Pinterest will begin to roll out promoted Pins they announced last month. First Tumblr, now Pinterest, and soon Instagram are all seeking monetization through promoted content. The questions for all three very visual platforms is if they can do so in a way that not only appeases their carefully crafted communities. And will brands be able to create content for each platform that actually engage the three audiences?

3. Telekinetic Prank Goes Viral

Since being uploaded just two days ago, this hilarious coffee shop prank has reached almost 18 Million views. The prank is actually an example of fantastic content marketing for the upcoming Carrie remake. It’s an immensely clever use of the film’s telekinetic main character to create online buzz before the movies launch – bringing Carrie into the real world and making you wonder what you would do in that situation.

What’s your favorite #VisualRevolution moment from this week? Let us know on Twitter or in the comments below!

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September 16, 2013 Add Comment Monica Watson

For Fashion Week designers, making a splash online has become just as important as making a splash in New York. Check out our infographic below on how the who’s who of New York Fashion Week utilized social platforms, devices, and live engagement.

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Visual Sites Get More Social

This week’s Front Lines of the Visual Revolution features two already-visual sites building on top of their products to increase engagement and social activity.

1. Flickr

Hashtag support and usage is growing with rumors that even Facebook will be adopting it soon. Now Flickr is rolling out official support for their iOS app, improving the search function and helping Flickr users join the online conversations happening around a specific hashtag. The photography-based social network has even started their own hashtag-powered image campaign, #FlickrFriday, which asks users to take and share photos based on a different theme every weekend.

2. Pinterest

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Pinterest has been successful in developing a design that encourages e-commerce and engagement, and websites like Ebay are redesigning to match the Pinboard style. Now the site has rolled out a redesign that makes images larger and increases the number by including other pins by the user, pins from people who also pinned that item, and other pins from that source.

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Redesigns Veer Towards the Visual

Following on the heels of Facebook’s news feed update, The New York Times has announced their own site redesign. The new layout pulls inspiration from app design with sliding components for commenting and section selection. But the change that stands out the most is the focus on photography.

The top of the page features one large image and a headline with thumbnails and headlines lining the top of the page. These visuals are used to keep users on the NY TImes’ site, increase clicks, and help to tell richer stories.

The New York Times and Facebook aren’t alone in launching visual-focused redesigns. This week, Rdio launched the new layout for their app which also follows along with the visual theme with cover art as the focal point.

We know that web designers are switching to more visual formats, but why? Sure, it’s prettier, but what does this new aesthetic stem from?

Evidence over the past few years has shown that visual content does better than text alone. On Facebook, posts with photos and videos drive the most engagement. Pinterest is winning the e-commerce side of social media because of its visual-focused layout, which is why Ebay revamped their layout to mimic them. Visual design stems from the visual revolution’s ability to attract more attention, traffic, and therefore revenue.

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Leaving the Text Behind

Lover.ly, a wedding inspiration platform, recently released a stunning update for their website with one specific stand-out change: other than the top header, the page is completely devoid of text.

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The site works similar to Pinterest with users able to save inspirational photos, dresses, and ideas to various bundles to help in the wedding planning process. It’s the wedding binder for the digital bride.

This growing trend in visual-focused design can be seen at blogs like PopSugar and Co.Design where the featured images are placed at the top of the page.

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Users like and interact more with photos than with text. That’s part of the reason Pinterest is winning the e-commerce battle while Facebook is struggling to get a foothold. Text is now secondary content. It’s the visual content that really drives clicks and interaction.

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Front Lines of the Visual Revolution

February 27, 2013 Add Comment Monica Watson

In this week’s Front Lines of the Visual Revolution, we’re featuring a company that’s making powerful tools for mobile photographers and two platforms that are shaking up the e-commerce space.

1. Adobe

Today, we all have in our pocket the technology to create works that in the past would have taken whole teams, rooms, and lots of equipment. And now Adobe’s Photoshop Touch is available for phones – it’s your own pocket darkroom for $4.99.

2. Sephora <3′s Pinterest

 

Visual sells. Beauty retailer Sephora told Venture Beat that Pinterest is king for e-commerce, while Facebook is good for customer interaction and service. Pinterest‘s visual-focused design encourages purchasing and product discovery – it’s one of the main reasons people go to the site. But the main reason people go to Facebook is to connect with people (and brands). So what does this mean for the Facebook’s goal of being a hub of social commerce?

3. Wanelo

Wanelo‘s success is yet another example of how visual is truly king when it comes to e-commerce. The site is similar to Pinterest but is only for products, and it’s potential is getting noticed by investers – leading to it raising more than $100M during Series A deals of the quarter, TechCrunch reports. Wanelo, whose name stands for Want Need Love, is heading towards being the hub of product discovery – a very powerful tool for brands and retailers.

The question remains though, will Wanelo’s success dampens Pinterest’s potential or vice versa? Sound off in the comments or join the conversation with #VisualRevolution.

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3 Visual Revolution Tips

February 26, 2013 Add Comment Monica Watson

Every Wednesday, we highlight some of the great work brands and publishers are doing in the visual revolution. But how do you join in? Well, we’ve put together 3 tips to make it all clearer.

1. It’s not only about the visual

Design is powerful. It’s what fueled much of Apple’s success and what has lead to Nest reinventing the thermostat. But the visual revolution is about more than just photos and videos. It’s about being social, engaging, and instant. Oreo’s much-lauded blackout Tweet from the Super Bowl combines all of these factors, and it ended up being a massive success.

Furthermore, the visual revolution is user-driven with the content created and inspired by the audience. The emergence of mobile technology and constant internet access is what has lead us to the surge in photography, and now most of the photos being published today comes from amateurs posting on social platforms. Don’t ignore the social aspect.

2. Know your audience

Once you know who your target audience is, get to know them on a more personal level. What do they reblog on Tumblr? What do they Tweet about? Interact with them and get to know them. If you’re just putting out content with no end-user in mind, then you’re just yelling into the void. Give people content or a campaign that enriches their life in some way, evokes an emotion from them, and is useful to them.

For example, look at how Chobani uses their Pinterest. Many of their customers use Chobani to lead a healthier lifestyle, and the yogurt company’s pins reflect that – from photos of healthy food to inspirational quotes.

3. Understand the power of the hashtag

The hashtag is the modern-day water-cooler. It’s the hub for any conversation and interaction, and it can bring a whole new audience to your company if used well. Make sure that when someone clicks or searches your tag it’s easy for them to know it’s about you. This means choosing a unique tag and being active in it. Really own your hashtag and help guide the conversation through interaction.

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A favorite example comes from Celebuzz. Their Chute-powered Lady Gaga photo contest had people using the hashtag #BuzzThisWay to submit photos on social media. This one simple hashtag was able to get across the theme of the campaign and also the Celebuzz brand.

What tips do you think brands and publishers should keep in mind? Join the conversation with #VisualRevolution.

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The Visual Revolution [INFOGRAPHIC]

February 22, 2013 Add Comment Monica Watson

When it comes to social media, everything is coming up visual. From Twitter’s Vine app to the massive success of Pinterest and Instagram, text is now optional when it comes to storytelling and engagement. Here at Chute, we work with brands and publishers to provide solutions for leveraging the power of visual media. Check out the infographic below to learn more about the revolution, and join the conversation by tagging your tweets and social photos with #VisualRevolution.

infographic-chute

19 Reasons You Should Include Visual Content in Your Marketing Data – Hubspot

Cell Phone Activities – Pew Internet

Life on Demand 2012 – Performics US

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA] – HubSpot

How the Smartest Companies Leverage Visual Social Media – Forbes

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