April 14, 2014 Add Comment Jay Park

Instagram is one of the fastest growing social media platforms. While Twitter took over a year to reach 1 million users, Instagram achieved that feat in merely two months. Currently touting over 200 million monthly users and 20 billion photos uploaded, the visual media platform is also becoming a powerful marketing tool for brands.

Check out our top 10 facts about Instagram below! Some of them might surprise you.

Most popular day for Fortune 500 brands to post on Instagram is Thursday. (Tweet This)

25% of Fortune 500 brands are on Instagram. (Tweet This)

Thanksgiving drives the most traffic to Instagram. (Tweet This)

98% of Instagram photos posted by brands are also shared to Facebook. (Tweet This)

Instagram users share about 60 million photos per day. (Tweet This)

Instagram photos with faces get a 35% increase in comments than those without. (Tweet This)

Instagram photos with blue as the dominant color get 24% more likes than those with high concentrations of red and orange. (Tweet This)

57% of the top brand marketers are averaging at least one post a week. (Tweet This)

71% of the world’s top brands are on Instagram. (Tweet This)

Instagram is more popular than Twitter for smartphone users in the US, projected to rise to 40.5 million users by the end of the year. (Tweet This)

In just four short years, Instagram has become a social powerhouse. And with visual marketing now a top daily priority, the $1 billion Facebook paid is beginning to look like a steal. Learn how brands are working with Chute to use Instagram to its fullest potential here, and join the conversation with #VisualRevolution.

Read More

The #VisualRevolution at SXSWi

We had a blast with SXSW this year! From the Ogilvy and Chute #DOAustin contest to watching hundreds of thousands of photos pour into our #SXSW Chute, we definitely noticed the presence of the visual revolution at the Interactive and Music festivals.

Our infographic below focuses on the Interactive portion and pits Twitter and Instagram against each other. Who’s the visual champion? Find out below!

sxsw interactive infographic

Read More