Repix leverages the hashtag to reach 1.5m downloads

Recently launched Repix is a freemium app that gives users creative photo editing tools. The app comes preloaded with abilities that allow you to paint in a variety of effects like one that cartoonizes parts of the image, and the store features sets that give users the ability to paint on color filters and even add some pretty light effects. The overall effect of the tools can range from cheesy to stunning, depending on how they’re used.

When images that have been created in Repix are opened in apps like Instagram, they automatically include “#repix” – leveraging the friends and followers of its users and also creating a hashtag that people can go through to see other Repixed images. While Repix is definitely not the first app to feature automatic hashtags, it is an interesting trend – and a powerful one with Repix already reaching 1.5 million downloads in its first week.

The hashtag itself has become this highly powerful tool to not only be the hub of conversation but to also generate interest and hype. With purchasing through the use of Twitter and hashtags growing, the hashtag is becoming even more powerful. So automatic hashtags are something more app developers will probably be looking into, especially after the success of Repix.

What are your thoughts on apps automatically adding hashtags? Tweet @GetChute with your thoughts, and check out some highlighted images from the Repix hashtag below.

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Google+ launches in-app photo editor

Google has recently rolled out an update to it’s Google+ app that features a powerful in-app photo editing tool thanks to its acquisition of Nik Software back in September.

google+ photo editer

The new photo editor features basic editing components like rotating and cropping, but the real magic lies in the filters. Preloaded Instagram-style filters line the bottom of the screen, but once a filter is selected the user has a whole new range of customization options. Sweeping up and down lets you select options like the style strength, brightness, saturation, contrast, texture coverage, and others depending on the filter. The most surprising part is how simple it is. With so many options, one would think the photo editing system would be clunky and complicated. But instead it is really quite simple.

Instagram popularized the idea of having a pocket dark room, and now tools like Google’s photo editor are making the concept a standard in any form of photo sharing.

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The Pocket Darkroom

The capabilities we now have in our phones once took whole teams and large programs. We can now snap, edit, and share media all in one device and in the span of a few moments – making quality content creation accessible to a much wider range of users.



Facetune is a mobile app pushing image editing technology further by letting users airbrush photos quickly and simply. For $1.99, we now have the ability to do something that would have cost hundreds in the past.


Another example of the increasing accessibility to once complex and highly expensive platforms is Vyclone. The company that brought collaborative videos to mobile devices is now bringing a video editor to the web. However, this isn’t just a web-based video editor. It’s also a collaborative and social tool. The editor lets users pull in videos from their own Vyclone account and from other Vyclone users to remix, edit, and share. The new web platform taps into remix culture, but makes it even more social and community-based.

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