Chute Blog

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Psychology Behind Selfies, #FoodPorn, and Sharing

Insights & Outlook

Jay Park

Psychology Behind Selfies, #FoodPorn, and Sharing

Wake up. Check your phone. Brush your teeth. Post to Twitter. Head to work. Scroll through Facebook on the bus ride there. This is the daily, morning routine of millions of people around the world. Why do we care so much about social media? Why do we feel the need to update our 372 Twitter Read more

Facebook Contests: 5 Things NOT to Do

Insights & Outlook

Michelle Chang

Facebook Contests: 5 Things NOT to Do

Today, Facebook is still one of the top places to reach fans across every generation or interest. This means hosting or promoting contests on the platform is a great way to engage your current followers and attract new ones. At Chute, we’ve powered many great contests for our partners, so below we’ve listed out some Read more

The Value of Swift Thinking

Insights & Outlook

Monica Watson

The Value of Swift Thinking

Who knew Taylor Swift is an expert in agile and engaging marketing? Yesterday, the singer published an OpEd in the Wall Street Journal on the future of music, but many of her points ring true for all industries. We’ve dissected the piece and listed the four biggest lessons marketers should take to heart. Know Your Read more

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3 Unconventional Uses of Instagram We Love

Monica Watson

3 Unconventional Uses of Instagram We Love

With a thriving and growing community, brands have taken to Instagram to share their own photos and videos – from behind-the-scenes shots to inspirational ones. A few brands, however, have broken out of the square box and pushed the creative boundaries of the platform to create completely unique and interactive experiences. Check out our three Read more

#tbt: Your Favorite Websites, Then and Now

Insights & Outlook

Diana Lee

#tbt: Your Favorite Websites, Then and Now

By Diana Lee & Lester Lee We typically associate the Visual Revolution with capturing and sharing photos and videos, but we also see it in the design choices brands and publishers are making. In honor of #tbt, we decided to take a look at how some of our favorite websites have been harnessing the Visual Read more

Celebrating Our 3rd Birthday

Chute News

Monica Watson

Celebrating Our 3rd Birthday

At Chute, we believe in celebrating people – whether it’s for innovation, birthdays, or anniversaries. We do this formally at the end of every week and also try to incorporate this celebration of awesomeness into our everyday culture. This past weekend, our family celebrated a pretty big milestone: our 3rd birthday. First, we want to give Read more

Chute spotlight:

Chute Engagement

Your fans are talking about you, when they could be talking to you. Chute makes it possible to engage with your customers, at scale, to increase brand affinity.

Learn more

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The World Cup Platform Battle

Insights & Outlook

Diana Lee

The World Cup Platform Battle

With FIFA’s 2014 World Cup well underway, we wanted to look at how some of the most popular platforms are approaching the global event. This time around, the pool of social media to choose from has grown, with Facebook and Twitter going head to head, and various platforms introducing hubs for soccer fanatics. We’ve got Read more

Customer Spotlight: adidas and Spotify #BoostYourRun

Chute News

Monica Watson

Customer Spotlight: adidas and Spotify #BoostYourRun

In the new #BoostYourRun collaboration between adidas and Spotify, media agency Carat created a new community destination for both companies that included a fan-powered photo gallery – using Chute’s tools to collect and publish user-generated media along with engaging directly fans. “Creating content that adds value to people’s lives and putting them in the center Read more

Customer Spotlight: Ed Sheeran Fuels Music Video With The Fault In Our Stars Fanart

Chute News

Monica Watson

Customer Spotlight: Ed Sheeran Fuels Music Video With The Fault In Our Stars Fanart

For the launch of Ed Sheeran’s “All of Our Stars” music video, Atlantic Records partnered with visual brand engagement platform Chute, to interact with fans and gather photo submissions from the powerful online community surrounding the upcoming 20th Century Fox film The Fault in Our Stars. “The fans of The Fault in Our Stars have Read more

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How Marriott Harnesses Brand Love

Visual Revolution

Monica Watson

How Marriott Harnesses Brand Love

“Most brands put them at the center of the story, but that’s not the authentic story.” - Michelle Lapierre Crafting Marriott Rewards’ human voice was a top priority for Tom Troja (CEO, Social Symphony) and Michelle Lapierre (Senior Director, Customer Experience & Social Media, Marriott Rewards). It has all been part of a larger initiative to break away Read more

The 10 Commandments of Instagram

Insights & Outlook

Monica Watson

The 10 Commandments of Instagram

From Pinterest to Tumblr to Instagram, the type of content brands share has to differ from platform to platform in order to be effective. For example, professional photos feel out of place on Instagram, while they thrive on Pinterest. We’ve put together a guide of 10 easy-to-implement rules that all marketers should follow to ensure Read more

Maximizing the Milliseconds with Dunkin’ Donuts

Visual Revolution

Monica Watson

Maximizing the Milliseconds with Dunkin’ Donuts

Our fans are witty, they’re fun, they’re irreverent. They really personify the brand values, so who better to inspire the content than them? - Jessica Gioglio When America runs on Dunkin, how can Dunkin keep their marketing engaging to all of their fans? By letting these fans be the center of their marketing. From creating Read more

Chute spotlight:

Use Cases

Chute provides a visual newsroom for brands. We do this through insights and analytics, social engagement (at scale) and publishing authentic visual stories in everything from banner ads to billboards.

Learn more

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Bringing Fashion to the Masses

Visual Revolution

Monica Watson

Bringing Fashion to the Masses

“It’s all about authenticity and feeling organic, that’s what consumers want. They want to feel like they’re part of the experience – not set aside and just preached to or offered a concept they have no investment in.” — Summer Krecke (Director of Content Strategy, DBA) Fashion marketing is something we’re used to seeing in Read more

10 Facts You Should Know About Facebook Pages

Insights & Outlook

Zann Yap

10 Facts You Should Know About Facebook Pages

This year, Facebook is celebrating its 10th anniversary. With more than 54 million Facebook pages around, the platform has gone from a nice-to-have to a necessity for every company. Learn more about Pages and how the most effective marketers are using them in the top 10 Facebook Pages facts listed below! 1. 77% of B2C Read more

How Consumer Trends Are Influencing Brands

Insights & Outlook

Zann Yap

How Consumer Trends Are Influencing Brands

With people interacting with brands faster than content can be produced, how are some of the top companies keeping up? They’re learning from the consumers. Below are 5 examples of marketers learning from organic consumer actions for creative marketing content. 1. Tumblr Though often forgotten by brands, Tumblr has a massive community. Many users use Read more

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The New Facebook ‘Buy’ Button

Insights & Outlook

Monica Watson

The New Facebook ‘Buy’ Button

Social commerce is getting another big boost with Facebook’s announcement to let brands include a ‘buy’ button on posts and sell directly through the platform. It’s currently in the testing stages, so only a handful of small and medium-sized US businesses are able to use the feature as of now. This is also something Twitter Read more