Chute Blog

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Best Of: Alcohol Brands on Instagram

Insights & Outlook

Monica Watson

Best Of: Alcohol Brands on Instagram

What does it take to be a successful alcohol brand on Instagram? These four featured brands have each taken different approaches when strategizing their Instagram content. Check out which have come out on top and what they’re doing to differentiate themselves from the pack below! Best Photography: Skyy Vodka Skyy is surprisingly one of the Read more

[VIDEO] Visual Marketing Strategies for Millennials

Insights & Outlook

Monica Watson

[VIDEO] Visual Marketing Strategies for Millennials

When it comes to millennials, what hasn’t been said yet? The generation is, according to the US Chamber of Commerce Foundation, possibly the most-researched generation ever, and people have a lot of opinions on what these 18-34 year-olds want and will do. However, thinking of millennials as just one large group would be a mistake Read more

VM Update: June 12, 2015

Insights & Outlook

Monica Watson

VM Update: June 12, 2015

This week's #VisualMarketing update is live! Learn more about each story on the Chute blog: http://bit.ly/1f6YTui (clickable link in our profile) A video posted by Chute (@getchute) on Jun 12, 2015 at 11:47am PDT 1. Twitter founder Jack Dorsey takes over Today, Twitter announced that CEO Dick Costolo will be stepping down and co-founder and Read more

4 Trends Marketers Can’t Ignore for Back to School 2015

Insights & Outlook

Monica Watson

4 Trends Marketers Can’t Ignore for Back to School 2015

Summer vacation has just begun, and here I am writing a back to school post. 16-year-old me would be so upset with adult me. Alas, for marketers, back-to-school planning is well under way. We took a look at results from last year’s season along with the latest digital and retail research to share four vital Read more

Best Of: Airlines on Instagram

Insights & Outlook

Monica Watson

Best Of: Airlines on Instagram

With millions of photos, travel is one of the most popular topics on Instagram, and airline brands have the unique opportunity of being able to provide some of the best examples of that content. What are the 3 fundamental “must haves” for any airline using the platform? And which airline is tackling each tactic best? Read more

Visual Marketing Update: June 5, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: June 5, 2015

This week's #VisualMarketing update is live! Learn more about each story on the Chute blog: blog.getchute.com. Clickable link in our profile! A video posted by Chute (@getchute) on Jun 5, 2015 at 11:19am PDT SnapChat Hires Former President of The Onion In another move towards becoming a key source of content, SnapChat has hired former Read more

Chute spotlight:

Resources

Check out our white papers, articles and videos to guide your visual marketing strategies.

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The Impact Of User-Generated Content In Travel Marketing

Insights & Outlook

Ranvir Gujral

The Impact Of User-Generated Content In Travel Marketing

Travel is a big deal on Instagram. Taking photos and staying in contact with family are the top two reasons travelers pull out their smartphones while vacationing. According to MDG Advertising, 68% of mobile device owners use their smartphones primarily to keep in touch and almost half prefer to use them to take photos and Read more

Visual Marketing: Scale to Win with Digiday’s David Amrani

Insights & Outlook

Monica Watson

Visual Marketing: Scale to Win with Digiday’s David Amrani

This week, Digiday Senior Editor David Amrani and Chute CEO and Co-founder Ranvir Gujral gave an in-depth look at the latest research around visual marketing. What are the biggest mistakes marketing teams are making? What hurdles prevent them from fully succeeding at their visual strategies? And, finally, what tactics need to be implemented to achieve Read more

Visual Marketing Update: May 29, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: May 29, 2015

This week's #VisualMarketing update is live! Get more info on each story over on the Chute blog: blog.getchute.com (clickable link in our bio) A video posted by Chute (@getchute) on May 28, 2015 at 9:47pm PDT Instagram Launches Re-engagement Email Campaign TechCrunch shares the latest on a new Instagram campaign to re-engage disengaged users. The Read more

Visual Marketing Update – May 22, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update – May 22, 2015

Today's #VisualMarketing update is live! Learn more about each story on the Chute blog: http://bit.ly/1KpqUKv (clickable link in our profile) A video posted by Chute (@getchute) on May 22, 2015 at 11:47am PDT Pinterest Launches New Ad Formats This summer, Pinterest will be launching a new suite of motion-controlled advertising products. The new “Cinematic Pins” Read more

How Heinz Taps Into Consumer Happiness for UGC Success

Insights & Outlook

Monica Watson

How Heinz Taps Into Consumer Happiness for UGC Success

To celebrate the limited edition “How Do You Happy?” bottles, Heinz launched a new contest asking people to share their happiest moments tagged with #HeinzHappyContest or submitted directly at HowDoYouHappy.com. And in the end, 100 Happy Winners were selected to receive of prizes up to $5,700! Now in the second year of the How Do Read more

Visual Marketing Update – May 15, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update – May 15, 2015

Flickr's leader exits and brands question the latest ad offering from SnapChat. Read more about each story on the Chute blog: http://bit.ly/1HlpboD (clickable link in our profile) #marketing #visualmarketing A video posted by Chute (@getchute) on May 15, 2015 at 12:02pm PDT Head of Flickr, Bernardo Hernandez, Exits After leading the revamp of Flickr’s website Read more

Chute spotlight:

Use Cases

Chute provides a visual newsroom for brands. We do this through insights and analytics, social engagement (at scale) and publishing authentic visual stories in everything from banner ads to billboards.

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5 Keys to Social Good Success with C.C. Chapman

Insights & Outlook

Monica Watson

5 Keys to Social Good Success with C.C. Chapman

More than ever, consumers are shopping with their hearts in addition to their wallets. They want reliable products and top-notch service, but they also want to do business with companies who care about more than only their bottom line. Corporate social responsibility initiatives are on the rise. If you are not thinking about how to Read more

Visual Marketing Update: May 8, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: May 8, 2015

The #VisualMarketing update is live! This week's update features new ad from the big social platforms and some rude emojis from Windows. Learn more about each: http://bit.ly/1EV1Sy9 (clickable link in our profile) #marketing A video posted by Chute (@getchute) on May 8, 2015 at 8:50am PDT Google Introduces Visual AdWords In a recent post, Google Read more

[INFOGRAPHIC] Visual Marketing: Scale to Win

Insights & Outlook

Monica Watson

[INFOGRAPHIC] Visual Marketing: Scale to Win

The first question we get when discussing visual marketing is, “What do you consider visual marketing?” Quite literally, it’s marketing with any form of visual component: whether it’s an illustration or a film or a snap on SnapChat. The second question we get is, “Why?” Why visual marketing? Isn’t most marketing, especially the digital form, visual? Read more

PRESENTATION: Visual Marketing Research with Digiday

Insights & Outlook

Monica Watson

PRESENTATION: Visual Marketing Research with Digiday

During Digiday’s Brand Summit, Chute CEO and Co-founder Ranvir Gujral took the stage to present a new study from Digiday on visual marketing. Why visual marketing? Because it’s swiftly becoming the most important form of marketing, yet it’s one of the hardest forms to truly get right and optimize. Digiday reached out to industry leaders Read more

Visual Marketing Update: May 1, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: May 1, 2015

This week's #VisualMarketing update features a website that (kind-of) guesses your age and a warning from YouTube to brands: http://bit.ly/1OMQPie (clickable link in our profile) A video posted by Chute (@getchute) on May 1, 2015 at 1:15pm PDT Microsoft Tries to Guess Your Age What started out as a simple demo site created by Microsoft Read more

Ben Parr on The 7 Captivation Triggers to Capture Attention

Insights & Outlook

Monica Watson

Ben Parr on The 7 Captivation Triggers to Capture Attention

Attention is one of the hottest commodities in marketing today. The amount of attention we give to any one thing in shrinking while the amount of stories, brands, and people vying for our attention has exploded. Marketers are now tasked with the challenge of not only creating amazing stories but also figuring out how to Read more

Chute spotlight:

Chute Commerce

Your customers are your best salespeople – proudly sharing their purchases every day. Put their photos at the center of your social merchandising.

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Visual Marketing Update: April 24, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: April 24, 2015

April 24th's Visual #Marketing Update is live! Get full details about each story at blog.getchute.com A video posted by Chute (@getchute) on Apr 24, 2015 at 12:59pm PDT Digiday Launches New Research on Visual Marketing More than ever before, marketing is dependent on visual assets of all shapes, sizes, and functions to grab attention. However, Read more

The Art of Captivation

Chute News

Monica Watson

The Art of Captivation

Ben Parr will join Chute co-founder Gregarious Narain on April 28 for a marketing-focused webinar on the attention economy and tactics that brands should (and shouldn’t) use. Learn more. When it comes to attention, there are few people as knowledgable as Ben Parr. The award-winning journalist, entrepreneur, investor, and attention expert recently launched his new Read more

Visual Marketing Update: April 17, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: April 17, 2015

This week's Visual #Marketing Update is live! Learn more: http://bit.ly/1CTT88b (clickable link in our profile) A video posted by Chute (@getchute) on Apr 17, 2015 at 8:19am PDT Tumblr Unveils New Dashboard Ad With Nike Tumblr has launched its “single biggest and boldest way for marketers to make a statement on [its] platform,” according to Read more

3 Retail Brands Killing it on Instagram

Insights & Outlook

Monica Watson

3 Retail Brands Killing it on Instagram

In the Ultimate Guide to Instagram for Retail, we outlined some of the most effective and necessary tips and tricks retailers can employ. Today, we decided to take a look at some of the brands doing amazing work with and on the platform – both to drive sales and engagement. Check out our examples below Read more

MTV Movie Awards Instagram Winners

Insights & Outlook

Amalia Miller

MTV Movie Awards Instagram Winners

For years, social media has become an integral part of MTV’s marketing strategy, which is no surprise given it’s target demographic of 12-34 year olds. Not only are they able to drive massive engagement around their own events and award shows, they often overtake other major celebrity events. MTV recently ousted CBS in Instagram popularity Read more

Visual Marketing Update: April 10, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: April 10, 2015

This week's Visual #Marketing Update is live! Learn more: http://bit.ly/1HZxnY2 (clickable link in our profile) A video posted by Chute (@getchute) on Apr 10, 2015 at 8:44am PDT YouTube Updates Skippable TrueView Ads to be More Interactive YouTube has announced a new addition to their TrueView skippable video ads. The interactive cards provide advertisers with Read more

Chute spotlight:

Chute Workspace

Your command center to collect, organize, create, and publish every campaign.

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Tips for Using Social Media as a Focus Group

Insights & Outlook

Monica Watson

Tips for Using Social Media as a Focus Group

“It’s a new way of getting consumer research. We’re going to get a ton of new ideas,”  Ann Mukherjee (then CMO of Frito-Lay North America and now the President of Global Snacks Group and PepsiCo Global Insights) told the New York Times back in 2012 regarding the launch of Frito-Lay’s experimental Do Us a Flavour Read more

Visual Marketing Update: April 3, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: April 3, 2015

This week's Visual #Marketing Update features news from some of the top visual platforms! Learn more about each story on the Chute blog: blog.getchute.com (clickable link in our profile) A video posted by Chute (@getchute) on Apr 3, 2015 at 11:53am PDT Facebook Launches ‘Riff’ On the heels of announcing their mobile app successes and Read more

Pinterest’s $11 Billion Bet: Visuals Driving Billion Dollar Valuations

Insights & Outlook

Ranvir Gujral

Pinterest’s $11 Billion Bet: Visuals Driving Billion Dollar Valuations

A little while ago, Yo made waves as the platform of simplicity, raising $1.5 million in funding at a $10 million valuation. It harkened back to the early days of social media that began with text. Some suggested it was an inflection point of how people wanted to communicate – faster and more simply. But Read more

Visual Marketing Update: March 27, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: March 27, 2015

The Visual #Marketing Update is live! Get more details on each story on the Chute blog: blog.getchute.com! Clickable link in our profile. A video posted by Chute (@getchute) on Mar 27, 2015 at 11:08am PDT Facebook Wraps F8 During Facebook’s two-day developer conference, they shared their latest innovations for everything from ad tech to artificial Read more

Communicating in Constellations with Edelman’s Steve Rubel

Insights & Outlook

Monica Watson

Communicating in Constellations with Edelman’s Steve Rubel

The amount of content being created is quickly outpacing the amount of time and attention available. In 2009, on a monthly basis a billion photos were posted on Facebook. Today, there are 300 million posted in a day. Content continues to grow, but time and attention are finite resources. During the Communicating in Constellations webinar, Steve Rubel, Read more

Rack Up Video Views Using Facebook and Twitter Ads

Insights & Outlook

Guest

Rack Up Video Views Using Facebook and Twitter Ads

As additional businesses start to dabble in social media, it’s becoming more elusive to capture audience attention. Enter the rise of native video. Video offers a highly engaging and easy to consume medium that works on both desktop and mobile devices alike. It’s become so popular for social networks that according to comScore, Facebook is poised Read more

Chute spotlight:

Chute Insights

Surface the most important, relevant insights, media and ideas from your customers in real-time.

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Visual Marketing Update: March 20, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: March 20, 2015

Visual Marketing Update for March 20, 2015 | Check back each Friday for that week's biggest visual #marketing headlines, and as always get the full details on the Chute blog: blog.getchute.com (clickable link in our profile). A video posted by Chute (@getchute) on Mar 20, 2015 at 11:53am PDT Pinterest raises $367 million round, valued Read more

5 Instagram Marketing Tactics Brands Need To Stop Using

Insights & Outlook

Monica Watson

5 Instagram Marketing Tactics Brands Need To Stop Using

Instagram is a vital tool when it comes to building community and brand promotion. Lately, marketers have begun to realize that it is also important for driving conversion and gleaning customer insights to fuel everything from marketing strategies to product development. However, as the wise Uncle Ben once told Toby McGuire, “With great power comes great Read more

SXSW 2015 Visual Influencers Report

Insights & Outlook

Monica Watson

SXSW 2015 Visual Influencers Report

We used the newly-launched Chute Insights tool to take a look at all #SXSW content creators on Instagram to decipher who came out on top. From celebrities to brands and even famous pets, check out the most effective accounts in our infographic and wrap-up below! Celebrities: This year’s most influential celebrity creators were a mix Read more

Visual Marketing Update: March 13, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: March 13, 2015

Kicking off our new Instagram series: the Visual Marketing Update! Check back each Friday for that week's biggest visual #marketing headlines, and as always get the full details on the Chute blog (link in our profile). A video posted by Chute (@getchute) on Mar 6, 2015 at 12:50pm PST RedBook to Put “Real Women” on Read more

Success As A Service

Insights & Outlook

Gregarious Narain

Success As A Service

In spite of the fact that almost every enterprise has adopted some form of content marketing, there is still a sweeping uncertainty surrounding its ultimate effectiveness. Only 8% of marketers see their use of content marketing as very effective and are seeking methods to improve it. But how? The traditional tactic is to find micro Read more

Visual Marketing Update: March 6, 2015

Chute News

Monica Watson

Visual Marketing Update: March 6, 2015

A video posted by Chute (@getchute) on Mar 6, 2015 at 12:50pm PST Featured Stories: 1. Instagram introduces links and carousel format…for advertisers. Dreaming of clickable links on Instagram? Well, those dreams have kind-of come true…if you’re an advertiser. Read the full story. 2. Tumblr shares stats from #TheDress Tumblr Staff reported some of the pretty Read more

Chute spotlight:

Chute Rights

With nearly a billion photos shared every day, a visual conversation is taking place. Your brand should be part of it. Chute provides scalable solutions to engage with your fans and easily request permission to amplify this authentic visual media.

Learn more

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Your Brand is Their Brand

Visual Revolution

Monica Watson

Your Brand is Their Brand

Brands are tapping into user-generated content for anything from fueling their own content to leading strategic planning and ideation. During the Visual Revolution Summit, Raman Kia (Managing Partner and Founder, RJK Project) led Adam Miller (Co-ordinating Producer from NBC’s Today Show), Vejay Lalla (Partner at D&G Law),  Dave Cook (Head of Global Online Marketing at Atlassian), and Read more

Instagram Introduces Links! The Next Stage of Instagram Retail?

Insights & Outlook

Gregarious Narain

Instagram Introduces Links! The Next Stage of Instagram Retail?

“2015 is the year of social shopping,” Stacy Greco announced in our “2015 Is the Year Of…” predictions video. It would appear the Teen Vogue Head of Integrated Marketing was not very far off. On March 4, Instagram announced a feature many brands (especially retailers) have been asking and hoping for for months – the Read more

3 Reasons Nobody is Using Your Hashtag

Insights & Outlook

Jay Park

3 Reasons Nobody is Using Your Hashtag

Hashtags are a great way to drive conversation and engagement from your audience. However, not every brand is using the tool well. In fact, according to a survey by Marketing Land, only 34% of hashtag users use hashtags in any relation to a brand. A lot of this can be attributed to brands employing poor hashtag Read more

Chute Insights: Visual tools for the visual marketer

Chute News

Gregarious Narain

Chute Insights: Visual tools for the visual marketer

This post originally appeared on the Knight Foundation blog. Customers have made it clear that a world filled with immersive, rich images and media is the world they prefer. They have adopted a personal arsenal of hardware and services that put us squarely in the center of the visual revolution. Not to be left behind, Read more

Hiring for a Modern Marketing Organization

Insights & Outlook

Jody Farrar

Hiring for a Modern Marketing Organization

If you’re a marketer, you’re fully aware of how your role, demands, areas of expertise and ownership have dramatically changed, and continue to evolve. According to a 2013 study by Adobe, 67% of marketers think marketing has changed more in the past two years than the past 50. This disruption leads to questions about staffing, Read more

That Time Content Marketers Told Us The News

Insights & Outlook

Gregarious Narain

That Time Content Marketers Told Us The News

Where do you get your news?  For me, it’s the usual sources: media publications, blogs and feeds from friends.  For some in the content marketing world, they see an opportunity.  I see a disaster. Dominic Mills discusses brands and content.  As he writes: “It’s not hard to understand the dynamic here. My issue, however, is that all Read more

Chute spotlight:

Visual Revolution Summit

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Oscars 2015 Instagram Report

Insights & Outlook

Gregarious Narain

Oscars 2015 Instagram Report

The biggest night for Hollywood is also a pretty major one for social sharing with viewerseager to check out which film artists and productions get recognition from the Academy and voice their own opinions if we disagree with those choices. With Television ratings have continued to decline year over year, it may be surprising that ABC Read more

Responsive Storytelling That Builds Relationships with Brian Solis

Insights & Outlook

Monica Watson

Responsive Storytelling That Builds Relationships with Brian Solis

“Competing for the moment is not the foundation for a relationship,” Brian Solis, author of What’s the Future of Business (WTF), shared during yesterday’s Responsive Storytelling webinar with Chute co-founder Gregarious Narain. During the event, Brian shared his insights on real-time marketing, relationship building, and the often-neglected importance of empathy in marketing. Watch the full discussion below Read more

Chute Expands Visual Marketing Automation Platform with Consumer Insights

Chute News

Monica Watson

Chute Expands Visual Marketing Automation Platform with Consumer Insights

Brands and publishers can track key influencer content to inform marketing strategies. Chute, a visual marketing automation company, today announced Chute Insights, which allows companies to tap into a real-time visual stream of consumer photos and videos shared on Twitter and Instagram to uncover insights about their customers, brand, industry and competitors for an informed, Read more

How GoHawaii Uses Instagram Marketing to Drive Travel Excitement

Insights & Outlook

Monica Watson

How GoHawaii Uses Instagram Marketing to Drive Travel Excitement

When it comes to travel destinations, there are few that inspire as much wanderlust as the islands of Hawaii. Jay Talwar, Hawaii Visitors and Convention Bureau‘s (HVCB) Chief Marketing Officer, has the task of showcasing each island’s distinct personality while also promoting the full Hawaii experience. One of the best ways to do this is through the Read more

Grammys 2015 Instagram Marketing Performance Report

Insights & Outlook

Monica Watson

Grammys 2015 Instagram Marketing Performance Report

Of the overall real-time #Grammys photos shared on Feb 8, 88% came from Twitter and 12% came from Instagram. This makes sense, considering the amount of livetweets coming from viewers and attendees alike. In fact, those tweets amounted to 2.4 million in total (including text-only tweets). With so much being shared at such a rapid pace, Read more

WEBINAR: Responsive Storytelling that Builds Relationships

Chute News

Gregarious Narain

WEBINAR: Responsive Storytelling that Builds Relationships

When it comes to content and where to publish, marketers are faced with an explosion of channels demanding their attention and resources. With more channels comes more content, leaving your team tasked with getting across information faster and building deeper relationships with consumers. This drives a need for content to be snackable, engaging and shareable. Read more

5 Steps To Identify The Best Social Networks For Your Brand

Insights & Outlook

Jody Farrar

5 Steps To Identify The Best Social Networks For Your Brand

When brands begin using social media or want to expand their social presence, they have several problems to overcome. First, the number of networks available makes it hard to know which to use and secondly, with significant amounts of published content it is difficult to be noticed. The second is especially difficult when there are Read more

Super Bowl Branded Instagram Content & UGC Trend Report

Insights & Outlook

Gregarious Narain

Super Bowl Branded Instagram Content & UGC Trend Report

The Seahawks and the Patriots weren’t the only ones competing during the Super Bowl. Brands spent the night attempting to one-up each other through crazy ads and real-time social media interaction. Whose branded content came out on top? We partnered with our friends over at Ditto to look at brand accounts, event hashtags, and UGC shared Read more

What Marketers Need to Know About the Twitter and SnapChat Updates

Insights & Outlook

Monica Watson

What Marketers Need to Know About the Twitter and SnapChat Updates

If your job is affected by social media at all, you probably get a little worried every time you get whiff that a platform is announcing an update. So when you woke to headlines about updates to Twitter and SnapChat, you might have developed a bit of a knot in your stomach, right? That’s why Read more

The One Where Content Marketers Ate Too Much Pie

Insights & Outlook

Gregarious Narain

The One Where Content Marketers Ate Too Much Pie

One of the greatest challenges content marketers face is finding the right cadence for their efforts. While a well-documented content strategy will give you the directionality and roadmap, it does not provide you with the real-time feedback and input to fine tune your content marketing. Content markets ultimately have to find the right balance between Read more

St. Bernard Sports’ on Instagram for eCommerce

Chute News

Monica Watson

St. Bernard Sports’ on Instagram for eCommerce

Community is something St. Bernard Sports takes seriously. Having conversations and authentic interactions with their shoppers has been one of their top priorities from inception, and this has continued on with the growth of their e-commerce and social presence. Their commitment to community made us excited to work with them to power their shoppable Instagram Read more

Webinar Wrap-Up: Effective Content Marketing with MRY’s David Berkowitz

Insights & Outlook

Monica Watson

Webinar Wrap-Up: Effective Content Marketing with MRY’s David Berkowitz

This week, David Berkowitz (CMO, MRY) joined us for the launch of our marketing webinar series – discussing all things content marketing with Greg Narain (CTO, Chute). To kick off the discussion, Greg presented the Content Marketing Aperture, sharing the 8 attributes today’s content need to be truly effective. "It's less about being real-time, but Read more

MRY CMO David Berkowitz on Successful Content & Marketing’s Biggest Hurdle

Insights & Outlook

Monica Watson

MRY CMO David Berkowitz on Successful Content & Marketing’s Biggest Hurdle

Join MRY CMO David Berkowitz and Chute’s Gregarious Narain on Jan. 22 at 10 am PT/1 pm ET for a webinar on the future of content marketing and a dive into the Content Marketing Aperture – an 8-part framework to create effective content for today’s consumer. Sign up here. David Berkowitz is no stranger to creating amazing content. Read more

The Modern Marketer’s Biggest Dilemma

Insights & Outlook

Jody Farrar

The Modern Marketer’s Biggest Dilemma

It may seem obvious to tell marketers every piece of content you publish, from a tweet to a blog post to a tent-pole campaign should be thoughtful. But behind every marketing snafu (Best Buy, Digiorno), is a well-intentioned marketer. So where does it go wrong? If you’re like me, you may feel more like a Read more

How Marketers Can Win the Moment with Twitter’s Stacy Minero

Visual Revolution

Monica Watson

How Marketers Can Win the Moment with Twitter’s Stacy Minero

During the Visual Revolution Summit, we were excited to have Stacy Minero, Twitter’s Head of Planning, present a keynote on these real-time marketing moments. Today, these moments can make (or break) a brand. Social media makes it possible for people around the world to interact with each other in real-time. This means every moment, whether Read more

Influencers & Super Fans: A New Class of Celebrity

Visual Revolution

Monica Watson

Influencers & Super Fans: A New Class of Celebrity

One of the biggest shifts in marketing is the fact that today the most influential content about a brand often comes from everyday people with anywhere from a handful to millions of followers. From unboxing videos to #OOTD photos to power Pinners, these “unknowns” garner hundreds of thousands of followers and millions of views on Read more

CES Winners: Brands, Influencers & Topics

Insights & Outlook

Monica Watson

CES Winners: Brands, Influencers & Topics

During this week’s CES event, more than 42,000 Instagram photos were shared. But whose photos stood out the most? And what were people taking so many photos of anyway? We took a look and came back with some surprising results, which we’ve packaged up for you below! Top 3 Brands 1. Mercedes Benz The F Read more

The Secret to Effective Content? Join Us For the Webinar!

Chute News

Monica Watson

The Secret to Effective Content? Join Us For the Webinar!

Join MRY CMO David Berkowitz and Chute’s Gregarious Narain on Jan. 22 at 10 am PT/1 pm ET for a webinar on the future of content marketing and a dive into the Content Marketing Aperture – an 8-part framework to create effective content for today’s consumer. Sign up here. You’re constantly reminded about the importance of Read more

10 Iconic Instagram Moments from 2014

Insights & Outlook

Jay Park

10 Iconic Instagram Moments from 2014

Every year, more and more photos get taken and produced on the visual web, and one of the most popular ways of sharing that content is through Instagram. From hilarious celebrity moments to important social issues, we’ve listed out some of the most iconic, viral photos to have graced Instagram this past year. The World Read more

Video Vidi Vici: Video Marketing Shifts and Strategies

Visual Revolution

Monica Watson

Video Vidi Vici: Video Marketing Shifts and Strategies

From 6-second Vine clips to HBO Go, the way people consume, create, and share video has been undergoing a huge transition in the last few years, and the future is looking just as exciting. During VRS, Bob Estrada (SVP, Senior Director at BBDO), Bill Smee (Executive Producer of Original Video, NBC News Digital), Scott Rosenberg Read more

The Visual Revolution Roundup (12/12/2014)

Visual Revolution

Monica Watson

The Visual Revolution Roundup (12/12/2014)

The Visual Revolution Roundup features the top news, reports, and editorials from the past week that all marketers should know. Check out this week’s stories below and let us know on Twitter if there are any we missed that should be in next week’s list. 2014/2015 These 2015 Trends Will Impact All Businesses, According to Read more

Instagram Bigger Than Twitter? What This Means for 2015

Insights & Outlook

Monica Watson

Instagram Bigger Than Twitter? What This Means for 2015

Yesterday, Instagram announced its latest achievement: overtaking Twitter in number of users. Today, the photo sharing platform boasts 300 million compared to Twitter’s 284 million. To put that into context, around this time last year the app had around 200 million! Instagram is also growing at a rate 2x faster than Twitter, according to TechCrunch. There Read more

3 Examples of Amazing User-Inspired Marketing

Insights & Outlook

Jay Park

3 Examples of Amazing User-Inspired Marketing

The most effective marketing has always been inspired by the consumer. The amazing part about today’s marketing landscape is that discerning what your customer demographic is interested in is easier than ever. From Instagram to Pinterest, people are showing brands exactly what they want, and it’s up to the brands to utilize this data into Read more

The Importance of Multi-Channel Content Marketing

Insights & Outlook

Monica Watson

The Importance of Multi-Channel Content Marketing

Consumers are more spread out than ever before. Long behind us are the days of print, TV, and out of home. Now, there’s Instagram, Tumblr, Facebook, Youtube, Pinterest, Vine, Twitter, SnapChat, Whisper, websites, microsites, mobile, smartwatches, glasses, and new platforms and devices emerging constantly. How does any brand figure out how to distribute their content Read more

Publix Inspires Shoppers to #SprinkleJoy

Chute News

Monica Watson

Publix Inspires Shoppers to #SprinkleJoy

Employee-owned supermarket chain Publix is asking shoppers to surprise their loved ones with random acts of kindness this holiday season in a new campaign developed by 22squared. The campaign highlights the big and small acts that can make a positive difference in another person’s life. Through Chute, they’re able to collect, curate and publish the Read more

Brands That Won During #BlackFriday

Insights & Outlook

Monica Watson

Brands That Won During #BlackFriday

This past weekend, shoppers braved the cold and long lines to get some of the best deals of the season for Black Friday, and during that time they were snapping and sharing photos on both Twitter and Instagram – to the tune of 382,184 #blackfriday photos over the course of the holiday weekend! With so Read more

Give Thanks to Your Audience: 3 Key Tactics

Insights & Outlook

Monica Watson

Give Thanks to Your Audience: 3 Key Tactics

Thanksgiving is a day when we come together to show love and appreciation for the people in our lives — something all brands should focus on constantly. A brand’s audience is made up of their biggest influencers and cheerleaders, and having a positive relationship them is vital. After all, “marketing-induced consumer-to-consumer word of mouth generates Read more

Text is Optional: How Top Brands Tackle Visual Marketing

Visual Revolution

Monica Watson

Text is Optional: How Top Brands Tackle Visual Marketing

Marketers know that visuals are important for effective marketing strategies. As Ranvir shared in the VRS Welcome address, the human brain retains only 20% of text and 80% of visuals, and it’s visual content that tends to do best on social platforms like Twitter and Facebook. During the 2014 Visual Revolution Summit, AdAge’s Alex Kantrowitz Read more

Social Merchandising: Data, Strategies, and Trends

Visual Revolution

Monica Watson

Social Merchandising: Data, Strategies, and Trends

During the 2014 Visual Revolution Summit, Emily Adler (BI Intelligence), Milton Pappas (Nine West Group), and Mike Effle (11 Main) joined Jessica Kia (RJK Project) to discuss the shifts in how and why people buy. Today, social commerce still accounts for only a small portion of direct retail sales. However, with a 60% growth over Read more

The Content Marketing Aperture

Visual Revolution

Monica Watson

The Content Marketing Aperture

With traditional advertising failing to attract the attention or garner the response it once did, marketers have become obsessed with content. Today, 90% are using content marketing to reach consumers according to the Content Marketing Institute. However, only 34% consider themselves effective at fulfilling this new need. What’s causing this disconnect? Lack of a strong Read more

The Rise of Mobile: Thanksgiving Edition

Insights & Outlook

Grace Go

The Rise of Mobile: Thanksgiving Edition

Aside from awkward family reunions and turkeys, you may also know Thanksgiving as the kick-off to the busiest shopping frenzy of the year. Along with Pinterest searches for green bean casserole recipes and YouTube videos of babies dressed as pumpkins, people will be hunting for gifts for the upcoming holiday season. But there is one Read more

Chute Announces Brand Advocacy Tools & Ditto Partnership

Chute News

Monica Watson

Chute Announces Brand Advocacy Tools & Ditto Partnership

During the Visual Revolution Summit, Chute took the stage to share findings from research on employee advocacy along with two big announcements for the visual marketing automation platform. First, Lester Lee (SVP, Business Development) launched the Chute Brand Advocacy Suite. This featured the Chute Capture app, which brands can provide their employees and advocates with Read more

The #VisualRevolution, As Told By You

Visual Revolution

Monica Watson

The #VisualRevolution, As Told By You

Header image taken by jamesscottsimon. This past Wednesday marked the 2nd Visual Revolution Summit where we gathered together some of the industry’s most innovative thinkers and leaders to share their insights on the future of visual storytelling. You can find our wrap-ups of each section right here on the Chute blog. However, the day’s best documenters Read more

Chute’s “Brand Advocate Suite” Activates Employees and Ambassadors to Safely Share Rights-Cleared Photos with Brands

Chute News

Monica Watson

Chute’s “Brand Advocate Suite” Activates Employees and Ambassadors to Safely Share Rights-Cleared Photos with Brands

Chute and Ditto partner to bring unprecedented level of photo discovery to brands and publishers SAN FRANCISCO – Nov. 5, 2014 – Chute, a visual marketing automation company, today announced their Brand Advocate Suite, which includes tools designed to empower and activate employees, street teams and brand ambassadors to easily and securely share rights-cleared photos Read more

#VisualRevolution 2014: Your Brand is Their Brand

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Your Brand is Their Brand

Consumers now play a significant role in shaping a brand’s perception and image. Brands can’t possibly keep pace with all of the content created by consumers, so they are learning how to relinquish control and empower their fans to create content that still best reflects the brand’s image   The legal implications of user identity Read more

#VisualRevolution 2014 – Social Merchandising: The Future of Commerce

Visual Revolution

Lea Benkoski

#VisualRevolution 2014 – Social Merchandising: The Future of Commerce

Consumers’ shopping and purchasing decisions have dramatically changed. Social influence now plays a major role in consumers’ shopping habits. Retailers who once frowned upon in-store photo taking are now encouraging and incentivizing the behavior. We were able to hear from retailers on what this means for both consumers and brands.  Here are some highlights:  Social Read more

#VisualRevolution 2014: Stacy Minero

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Stacy Minero

How do you win the moment with visual content? With 1 billion tweets every other day, these are a billion signals of intent. Then these become a billion moments to leverage. The human brain can process an image in 13 milliseconds and there’s a 306% higher engagement rate with promoted tweets that have an image Read more

#VisualRevolution 2014: Video, Vidi, Vici

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Video, Vidi, Vici

Photo Credit @jamesscottsimon If a picture is worth a thousand words, how many words can you communicate with a video? What used to be a high cost and time consuming endeavor is now made easier with short-form video platforms like Vine and Instagram video. Brands can do it. Fans can do it. Plus, with Roku Read more

#VisualRevolution 2014: Influencers and Superfans

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Influencers and Superfans

Photo Credit @getchute You might want to rethink your celebrity endorsements. The most influential content about your brand may come from everyday people with a large captive audience on YouTube or Instagram. From unboxing videos to haul videos to #OOTD photos – and if you don’t know what we’re talking about, then this is a Read more

#VisualRevolution 2014: Vikram Bhaskaran

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Vikram Bhaskaran

Here are some highlights from Vikram Bhaskaran: Google is great at giving you a specific answer to a specific question. However, there are a lot of questions that are more broad. These questions are largely about discovery. Discovery offline is largely solved. You can walk into a store and leave with something different from what Read more

#VisualRevolution 2014: Text is Optional

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Text is Optional

Most brands have Facebook and Twitter down to a social science, but visual-first platforms like Instagram, Snapchat, Pinterest, and Tumblr are still a mystery. How do you demonstrate success on a platform where the campaign disappears in just a few seconds? While it may seem impossible, few can argue the impact and influence these platforms Read more

#VisualRevolution 2014 Highlights: Welcome Address

Visual Revolution

Lea Benkoski

#VisualRevolution 2014 Highlights: Welcome Address

We’re here at the Altman in New York and we are very excited to begin the Visual Revolution Summit! Throughout the day we’ll be sharing highlights from each section and audience content on this blog. Photo Credit @getchute CEO and Co-Founder Ranvir Gujral has just completed his welcome, highlights below: He showed us the newest Read more

Refinery29′s Piera Gelardi on Creating Compelling Narratives

Visual Revolution

Monica Watson

Refinery29′s Piera Gelardi on Creating Compelling Narratives

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. Refinery29 co-founder and Executive Creative Director Piera Gelardi knows a thing or two about visual communication. Refinery29 offers readers fashion and beauty inspiration along with city-specific content for major metro area and is now one of the fastest growing Read more

Navigating Legalities Around UGC & Engagement

Visual Revolution

Monica Watson

Navigating Legalities Around UGC & Engagement

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. Marketing is evolving and happening at a breakneck pace, and many marketers are feeling unclear around the legalities of all their interactions and rights. As a Partner in Davis & Gilbert LLP, Vejay Lalla has counseled agencies and brands on navigating Read more

How Adobe Tackles Visual-First Communication

Visual Revolution

Monica Watson

How Adobe Tackles Visual-First Communication

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. As both one of the top software companies in world and the key resource for almost all digital creatives, Adobe has the challenge and opportunity to create marketing that resonates with some of the most innovative people on Earth. Read more

The Most Socially Connected Gaming Platform Ever Launched

Visual Revolution

Monica Watson

The Most Socially Connected Gaming Platform Ever Launched

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. If anyone understands the importance of community, it’s PlayStation’s VP of Marketing John Koller. With the launch of the PS4, “the most socially connected gaming platform ever launched,” PlayStation is making sharing integral to the gaming platform. We recently Read more

Instagram Inspiration For Your Brand Account

Insights & Outlook

Grace Go

Instagram Inspiration For Your Brand Account

A stage for everything from snapshots of lunch to family photos, Instagram is built for storytelling. A 2014 Forrester study found that the top brands’ Instagram posts generated 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. With millions of users worldwide and a seemingly endless share Read more

Storytelling in 6 Seconds or Less

Insights & Outlook

Monica Watson

Storytelling in 6 Seconds or Less

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. When it come to brands on Vine, the Lowes’ #FixInSix series has earned both critical acclaim among marketers and appreciation from Lowes’ followers for being a first-of-its kind campaign. Countless publications and blogs have highlighted the campaign, including our Read more

Behind the Scenes of Teen Vogue’s Influencer Strategy

Insights & Outlook

Monica Watson

Behind the Scenes of Teen Vogue’s Influencer Strategy

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. Teen Vogue has become a leader in developing a strong influencer and community strategy – both for its editorial and its advertisers. In anticipation of her upcoming talk at the Visual Revolution Summit, we interviewed Stacy Greco (Senior Executive Read more

How Expedia Finds Their Video Inspiration

Insights & Outlook

Monica Watson

How Expedia Finds Their Video Inspiration

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. What does it take to create marketing that inspires and engages? Ask Expedia. The online travel brand has had major success with its Find Yours initiative, which puts real travelers and their amazing stories at the center. The Read more

Real-Time Pitfalls: Avoiding and Addressing Social Blunders

Chute News

Mayu Kataoka

Real-Time Pitfalls: Avoiding and Addressing Social Blunders

Every day, about 500 million tweets on average are getting posted on Twitter, one million links are shared on Facebook, and 60 million pictures are uploaded onto Instagram. And everyday something new is buzzing over social – whether it’s a new Apple release, a challenge getting people to dump water on their head in the Read more

Selfie for the Win: Applebee’s® Partners with CBS Sports & Chute

Chute News

Monica Watson

Selfie for the Win: Applebee’s® Partners with CBS Sports & Chute

With a new crowd-sourced menu lineup chosen by Applebee’s social fans, America’s favorite neighborhood bar and grill is launching a crowd-sourced marketing campaign featuring real guests. Last fall, more than 4,600 Applebee’s Facebook Fans responded to the question “What menu items would you like added to our 2 for $20 menu?” Applebee’s listened, and now Read more

L’Oreal Asks You to Take the Drakkar Challenge With Cam Newton

Chute News

Monica Watson

L’Oreal Asks You to Take the Drakkar Challenge With Cam Newton

If you grew up in the 80’s, chances are you’ve heard of (and smelled) Drakkar Noir. The L’Oreal-owned men’s cologne is an icon unto itself. Today, the Drakkar brand is back with the launch of the new Drakkar Essence and is asking people to take the Drakkar Challenge. The launch is a completely digital campaign Read more

The Evolution of In-Store Photography

Insights & Outlook

Monica Watson

The Evolution of In-Store Photography

I was an obnoxious teenager. Worse: I was an obnoxious teenager with a camera. My sophomore year of high school is filled with memories of running around the mall taking photos on my beloved point-and-shoot camera1 that I would then edit and upload to one of my many MySpace albums2. With this love of selfie-ing Read more

The Rise of the Youtube Influencer

Insights & Outlook

Monica Watson

The Rise of the Youtube Influencer

Youtube has evolved substantially from when it was first incepted in 2005 and then subsequently purchased by Google in 2006. According to new analysis from investment banking firm Jefferies, the platform is valued at an estimated $40 billion – more even than social heavy-weight Twitter, which is valued at $30 billion. But why? AdWeek breaks Read more

Chute Presents Second Annual Visual Revolution Summit

Chute News

Monica Watson

Chute Presents Second Annual Visual Revolution Summit

Chute is today announcing plans for the second annual Visual Revolution Summit on Wednesday, Nov. 5, in New York City. The event returns with some of the biggest disrupters in marketing and publishing to discuss and debate the current and future state of visual storytelling. With nearly one trillion photos taken in 2013, consumers are pushing Read more

The Rise of Influencer Marketing

Visual Revolution

Monica Watson

The Rise of Influencer Marketing

Brands are getting increasingly better at creating content, but Klout co-founder Joe Fernandez thinks there’s another area they still have to improve: influencer marketing. “We all look to our friends and network, these people that influence us to broker our time and interest — whether it’s for products or ideas,” Joe said. “It’s absolutely critical that Read more

Route to Social: 4 Car Brands Going in the Right Direction

Insights & Outlook

Diana Lee

Route to Social: 4 Car Brands Going in the Right Direction

It’s a fact: millennials purchase differently. In the past, cars have provided the ultimate sense of independence and identity for young adults. But in the age of hand-held mobile devices and constant online presence, cars just don’t hold as much value for generation Y. From 2007 to 2011, the number of cars purchased by people Read more

The Secret to Loyalty: Experience

Insights & Outlook

Jay Park

The Secret to Loyalty: Experience

Customer experience is vital for brands looking to develop brand loyalty and affinity — this is nothing new. However, previously people would make connections with brands based solely on the stories they put out – think Apple’s famous Mac vs PC ads or Coke’s polar bears. Today though, that brand loyalty is harder to achieve Read more

Like-Gating No More: What Your Brand Needs To Know

Insights & Outlook

Monica Watson

Like-Gating No More: What Your Brand Needs To Know

Facebook just banned incentivizing Page likes. Read the new policy below: You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to Read more

Picture Perfect: How Marketers Can Use Pictures to Build a Better Brand

Insights & Outlook

Ranvir Gujral

Picture Perfect: How Marketers Can Use Pictures to Build a Better Brand

Social media has made it easier than ever for customers to voice their opinions and reach a wide audience. With the abundance of online platforms and forums available with a single click or tap, people are free to vent – both fairly and unfairly – about companies without consequence or responsibility of ownership. Brands, meanwhile, Read more

The 4 Must-Do Marketing Tips For Black Friday

Insights & Outlook

Monica Watson

The 4 Must-Do Marketing Tips For Black Friday

Black Friday may be months away, but for marketers and eCommerce managers it’s right around the corner. Consumers’ purchasing behavior is changing rapidly, and the way retailers were selling last Black Friday is in many ways already out-of-date. Today,  71% of consumers are more likely to make a purchase based on social media referrals and 92% Read more

WIRED Magazine and Federated Media Founder John Battelle Joins Chute’s Board of Directors

Chute News

Monica Watson

WIRED Magazine and Federated Media Founder John Battelle Joins Chute’s Board of Directors

SAN FRANCISCO – July 30, 2014 – Chute, a visual marketing automation company, today announced the addition of John Battelle, founder of WIRED Magazine, Federated Media and, most recently, sovrn and NewCo, to its board of directors. In addition, the company launched its Visual Content Engine for brands, which provides marketers with automated tools to Read more

#SDCC Attendees Share More Than Ever

Insights & Outlook

Monica Watson

#SDCC Attendees Share More Than Ever

More than a quarter of a million photos and videos were shared on Twitter and Instagram during this year’s Comic-Con, and we have to admit, even we were pretty shocked to see the massive jump compared to last year. In just one year, the numbers have more than tripled from 82,591 to 277,606. But it Read more

Suite Social: 4 Hotels Rocking Social Media

Insights & Outlook

Diana Lee

Suite Social: 4 Hotels Rocking Social Media

Every day, thousands of people check in and out of hotels. In our ever-connected world, that also means they’re Instagramming their view, checking in on Facebook, and Tweeting about their experience. The hospitality industry as a whole has a lot to gain with the boom in content creation, and these four hotels are taking notice. Read more

Psychology Behind Selfies, #FoodPorn, and Sharing

Insights & Outlook

Jay Park

Psychology Behind Selfies, #FoodPorn, and Sharing

Wake up. Check your phone. Brush your teeth. Post to Twitter. Head to work. Scroll through Facebook on the bus ride there. This is the daily, morning routine of millions of people around the world. Why do we care so much about social media? Why do we feel the need to update our 372 Twitter Read more

Facebook Contests: 5 Things NOT to Do

Insights & Outlook

Michelle Chang

Facebook Contests: 5 Things NOT to Do

Today, Facebook is still one of the top places to reach fans across every generation or interest. This means hosting or promoting contests on the platform is a great way to engage your current followers and attract new ones. At Chute, we’ve powered many great contests for our partners, so below we’ve listed out some Read more

The Value of Swift Thinking

Insights & Outlook

Monica Watson

The Value of Swift Thinking

Who knew Taylor Swift is an expert in agile and engaging marketing? Yesterday, the singer published an OpEd in the Wall Street Journal on the future of music, but many of her points ring true for all industries. We’ve dissected the piece and listed the four biggest lessons marketers should take to heart. Know Your Read more

3 Unconventional Uses of Instagram We Love

Monica Watson

3 Unconventional Uses of Instagram We Love

With a thriving and growing community, brands have taken to Instagram to share their own photos and videos – from behind-the-scenes shots to inspirational ones. A few brands, however, have broken out of the square box and pushed the creative boundaries of the platform to create completely unique and interactive experiences. Check out our three Read more

#tbt: Your Favorite Websites, Then and Now

Insights & Outlook

Diana Lee

#tbt: Your Favorite Websites, Then and Now

By Diana Lee & Lester Lee We typically associate the Visual Revolution with capturing and sharing photos and videos, but we also see it in the design choices brands and publishers are making. In honor of #tbt, we decided to take a look at how some of our favorite websites have been harnessing the Visual Read more

Celebrating Our 3rd Birthday

Chute News

Monica Watson

Celebrating Our 3rd Birthday

At Chute, we believe in celebrating people – whether it’s for innovation, birthdays, or anniversaries. We do this formally at the end of every week and also try to incorporate this celebration of awesomeness into our everyday culture. This past weekend, our family celebrated a pretty big milestone: our 3rd birthday. First, we want to give Read more

The World Cup Platform Battle

Insights & Outlook

Diana Lee

The World Cup Platform Battle

With FIFA’s 2014 World Cup well underway, we wanted to look at how some of the most popular platforms are approaching the global event. This time around, the pool of social media to choose from has grown, with Facebook and Twitter going head to head, and various platforms introducing hubs for soccer fanatics. We’ve got Read more

Customer Spotlight: adidas and Spotify #BoostYourRun

Chute News

Monica Watson

Customer Spotlight: adidas and Spotify #BoostYourRun

In the new #BoostYourRun collaboration between adidas and Spotify, media agency Carat created a new community destination for both companies that included a fan-powered photo gallery – using Chute’s tools to collect and publish user-generated media along with engaging directly fans. “Creating content that adds value to people’s lives and putting them in the center Read more

Customer Spotlight: Ed Sheeran Fuels Music Video With The Fault In Our Stars Fanart

Chute News

Monica Watson

Customer Spotlight: Ed Sheeran Fuels Music Video With The Fault In Our Stars Fanart

For the launch of Ed Sheeran’s “All of Our Stars” music video, Atlantic Records partnered with visual brand engagement platform Chute, to interact with fans and gather photo submissions from the powerful online community surrounding the upcoming 20th Century Fox film The Fault in Our Stars. “The fans of The Fault in Our Stars have Read more

How Marriott Harnesses Brand Love

Visual Revolution

Monica Watson

How Marriott Harnesses Brand Love

“Most brands put them at the center of the story, but that’s not the authentic story.” - Michelle Lapierre Crafting Marriott Rewards’ human voice was a top priority for Tom Troja (CEO, Social Symphony) and Michelle Lapierre (Senior Director, Customer Experience & Social Media, Marriott Rewards). It has all been part of a larger initiative to break away Read more

The 10 Commandments of Instagram

Insights & Outlook

Monica Watson

The 10 Commandments of Instagram

From Pinterest to Tumblr to Instagram, the type of content brands share has to differ from platform to platform in order to be effective. For example, professional photos feel out of place on Instagram, while they thrive on Pinterest. We’ve put together a guide of 10 easy-to-implement rules that all marketers should follow to ensure Read more

Maximizing the Milliseconds with Dunkin’ Donuts

Visual Revolution

Monica Watson

Maximizing the Milliseconds with Dunkin’ Donuts

Our fans are witty, they’re fun, they’re irreverent. They really personify the brand values, so who better to inspire the content than them? - Jessica Gioglio When America runs on Dunkin, how can Dunkin keep their marketing engaging to all of their fans? By letting these fans be the center of their marketing. From creating Read more

Bringing Fashion to the Masses

Visual Revolution

Monica Watson

Bringing Fashion to the Masses

“It’s all about authenticity and feeling organic, that’s what consumers want. They want to feel like they’re part of the experience – not set aside and just preached to or offered a concept they have no investment in.” — Summer Krecke (Director of Content Strategy, DBA) Fashion marketing is something we’re used to seeing in Read more

10 Facts You Should Know About Facebook Pages

Insights & Outlook

Zann Yap

10 Facts You Should Know About Facebook Pages

This year, Facebook is celebrating its 10th anniversary. With more than 54 million Facebook pages around, the platform has gone from a nice-to-have to a necessity for every company. Learn more about Pages and how the most effective marketers are using them in the top 10 Facebook Pages facts listed below! 1. 77% of B2C Read more

How Consumer Trends Are Influencing Brands

Insights & Outlook

Zann Yap

How Consumer Trends Are Influencing Brands

With people interacting with brands faster than content can be produced, how are some of the top companies keeping up? They’re learning from the consumers. Below are 5 examples of marketers learning from organic consumer actions for creative marketing content. 1. Tumblr Though often forgotten by brands, Tumblr has a massive community. Many users use Read more

VM Update: July 2, 2015

Insights & Outlook

Monica Watson

VM Update: July 2, 2015

Featured Stories This week's #VisualMarketing update includes multiple Facebook updates. Read more about the 3 featured stories and get more headlines on the Chute blog (clickable link in our profile): http://bit.ly/1CNec0C A video posted by Chute (@getchute) on Jul 2, 2015 at 8:36am PDT Facebook adds SnapChat-style photo sharing Love the style of your SnapChat Read more

VM Update: June 19, 2015

Insights & Outlook

Monica Watson

VM Update: June 19, 2015

New emojis, platform updates, & more in today's #VisualMarketing update. More on each story: http://bit.ly/1Lo8VBy (clickable link in our profile) A video posted by Chute (@getchute) on Jun 19, 2015 at 12:10pm PDT Twitter Announces Project Lightning to provide live event coverage In what feels like almost a direct response to the success of SnapChat’s Read more