The first bit of info that stuck out to us was the substantial and swift growth photo sharing saw from 2012 to 2013, which is the largest spike from the year range of 2005 to 2013. The growth isn’t slowing at all either with platforms like Instagram and Snapchat driving the acceleration.
Shared content especially saw massive growth from 2005 to 2013, growing 9x in the time between 2008 and today. KPCB projects that by 2015, the amount will double.
So, what is the takeaway from the trend report? First, that visual media is more important than ever before. The Visual Revolution isn’t just a trend, it’s a complete shift in the way people are creating, sharing, and ingesting stories. With consumers making this switch, it’s vital for all companies, from brands to publishers , to be swift and agile in their own transition to visual-focused content.
Second, sharing is becoming more intrinsic to the human experience. And with KPCB predicting that wearable tech like Google Glass and Memoto are going to be the next smartphones and tablets, that is only going to become even more true.
Only a few years ago, marketing content was created in meetings months in advance. Today, companies are beginning to create in-house newsrooms to create sharable content in real time and to engage their fans to do the same. This cutting-edge marketing technique is going to be the standard in only a short amount of time.
You can view the entire report over at KPCB’s website.Read More