The Increasingly Visual Web

Venture capital firm Kleiner Perkins Caufield & Byers (KPCB) recently released their annual Internet Trends report – showing the direction digital media is heading in 2013 and beyond.

The first bit of info that stuck out to us was the substantial and swift growth photo sharing saw from 2012 to 2013, which is the largest spike from the year range of 2005 to 2013. The growth isn’t slowing at all either with platforms like Instagram and Snapchat driving the acceleration.

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Shared content especially saw massive growth from 2005 to 2013, growing 9x in the time between 2008 and today. KPCB projects that by 2015, the amount will double.

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So, what is the takeaway from the trend report? First, that visual media is more important than ever before. The Visual Revolution isn’t just a trend, it’s a complete shift in the way people are creating, sharing, and ingesting stories. With consumers making this switch, it’s vital for all companies, from brands to publishers , to be swift and agile in their own transition to visual-focused content.

Second, sharing is becoming more intrinsic to the human experience. And with KPCB predicting that wearable tech like Google Glass and Memoto are going to be the next smartphones and tablets, that is only going to become even more true.

Only a few years ago, marketing content was created in meetings months in advance. Today, companies are beginning to create in-house newsrooms to create sharable content in real time and to engage their fans to do the same. This cutting-edge marketing technique is going to be the standard in only a short amount of time.

You can view the entire report over at KPCB’s website.

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Mapping the photography industry

The current landscape and future of the photography industry


What is the current state of the photography industry? Taylor Davidson, VC at kbs+ Ventures and photographer for Narratively, has answered that question in a very visual manner by mapping and segmenting all the main players in the industry.

It’s an astonishing sight to have the majority of the photo industry in its current form mapped out and to realize that many of the businesses exist because of the Internet and the growth of the Visual Revolution. You can also begin to make analysis about where to future of photography is going with the inclusion of Wearable Devices like Google Glass and Memoto.

Photography is becoming more intrinsic to our very existence. It’s becoming less about “point and shoot” and more about the constant shoot. Taking a photo with Glass is as simple as winking and as simple as walking around when it comes to Memoto.

Where is Chute in all of this? We’re powering the infrastructure – the glue that connects users and brands.

You can see the full high-res version and learn about how he structured the map over at Taylor’s website here.

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The Potential of Lifelogging

Would you want every moment of your life documented? That’s what Memoto is banking on. The wearable camera automatically snaps photos every 30 seconds, and then connects to your computer to assemble a visual narrative of your life.

The company’s Kickstarter met its fundraising goal after just a few hours of being launched, so maybe the idea of lifelogging isn’t so farfetched. After all, the  product would be a powerful one for travelers or event attendees who could rely on the device to document the experience.

Today, the company shared some example photos from a Memoto prototype, and the quality seems to be pretty awesome already.

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What would something like Memoto gaining mainstream adoption mean for photography and visual storytelling? Already, we have more photos being captured and shared than ever before. With Memoto, the amount of content being created will grow at an exponential rate.

The power of this kind of visual content could definitely be leveraged by publishers and brands. News organizations like NBC are already using user-generated content to help develop stories, and Memoto would significantly increase the amount of content being created during any event. Travel companies and destinations could use the device to create narratively rich ad campaigns. Even fashion publishers could use the device to capture a full day’s worth of street style.

What are your thoughts on Memoto? Will you be a lifeblogger?

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