January 31, 2014 Add Comment admin

“It’s not about proving a point that you can put a mobile phone picture on a cover. It was about the best picture and it really didn’t matter, in my opinion,” Kira Pollack, Director of Photography at Time, said of TIME’s Instagram cover during her discussion at the Visual Revolution Summit. The director spoke on TIME’s decision to cover Hurricane Sandy in real-time through professional photographers entrusted with mobile phones and the magazine’s Instagram account.

The Future of Photography featured Kira along with photography heavyweights Anna Dickson (Photography Director, Huffington Post/AOL) and Markus Spiering (Head of Product, Flickr) lead in a discussion by Emily Anne Epstein (New York Observer). The four debated the ever-growing influence of utilizing social content and citizen journalists (or “witnesses”) in publishing.

Hear more in the video above and let us know on Twitter or in the comments below where you see the future of photography going!

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November 13, 2013 Add Comment Monica Watson

Today, we hosted the first of our two pre-Visual Revolution Summit tweet chats. The topic? How are brands and publishers effectively harnessing visual content in a world filled with trillions of photos? Check out the questions and responses from some of our speakers and attendees: Anthony Quintano, Dorrine Mendoza, David Berkowitz, Marcus Spiering, Gregarious Narain, and Ranvir Gujral.

Check out our wrap-up of today’s questions and some of the responses below! We hope to see you at the next one on 12/3 at 11am PST.

Question 1:

Responses:

Question 2:

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Question 3:

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Question 4:

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This week’s Front Lines of the #VisualRevolution features a new app update, a social platform’s attempt at monetization, and a hilarious coffee shop prank, so let’s jump right in.

1. Flickr’s 1TB storage comes to mobile

Flickr's new Auto Upload feature

Flickr’s latest app update comes with an auto-upload feature to let mobile users really take advantage of that free terabyte of storage. With most of the photos we take today coming from our phones, this was a much-needed update.

2. Pinterest rolls out promoted pins

Today, Pinterest will begin to roll out promoted Pins they announced last month. First Tumblr, now Pinterest, and soon Instagram are all seeking monetization through promoted content. The questions for all three very visual platforms is if they can do so in a way that not only appeases their carefully crafted communities. And will brands be able to create content for each platform that actually engage the three audiences?

3. Telekinetic Prank Goes Viral

Since being uploaded just two days ago, this hilarious coffee shop prank has reached almost 18 Million views. The prank is actually an example of fantastic content marketing for the upcoming Carrie remake. It’s an immensely clever use of the film’s telekinetic main character to create online buzz before the movies launch – bringing Carrie into the real world and making you wonder what you would do in that situation.

What’s your favorite #VisualRevolution moment from this week? Let us know on Twitter or in the comments below!

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Visual Sites Get More Social

This week’s Front Lines of the Visual Revolution features two already-visual sites building on top of their products to increase engagement and social activity.

1. Flickr

Hashtag support and usage is growing with rumors that even Facebook will be adopting it soon. Now Flickr is rolling out official support for their iOS app, improving the search function and helping Flickr users join the online conversations happening around a specific hashtag. The photography-based social network has even started their own hashtag-powered image campaign, #FlickrFriday, which asks users to take and share photos based on a different theme every weekend.

2. Pinterest

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Pinterest has been successful in developing a design that encourages e-commerce and engagement, and websites like Ebay are redesigning to match the Pinboard style. Now the site has rolled out a redesign that makes images larger and increases the number by including other pins by the user, pins from people who also pinned that item, and other pins from that source.

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From the Front Lines of the Visual Revolution

January 23, 2013 Add Comment Monica Watson

This new weekly series highlights some of the great work companies are doing within the visual revolution. Images are vital to telling stories and engaging audiences, and these businesses have recognized the power behind them.

1. Etsy

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Etsy has acquired Mixel, which created a photo collage app that users can share in the Mixel community and other social media platforms. With the acquisition, Mixel is closing down their community, but with the team behind the visually stunning app joining Etsy there are sure to be some exiting features coming to the online retailer soon. Something we’re hoping to see is a more visually stunning way to browse shops and items.

2. Flickr

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Flickr released its own photo editing and sharing app in response to the popularity of Instagram and growing interest in instant mobile photography. The app allows users to share photos with the Flickr community and on other social media platforms. However, Flickr’s app allows for more advanced photo editing services in a variety of sizes, which is sure to interest their large photographer community. Social photography provides a fantastic outlet for people to connect and for brands to interact with users in engaging ways.

3. Twitter

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Twitter CEO Dick Costolo has tweeted the first embedded video on Twitter through the upcoming Vine app. The video is a few seconds in length and shows off the editing features that will be found in Vine. With photo and video becoming increasingly important for user experience, Twitter has been taking steps to increase its integration of visual media – first with its own Instagram-style photo editing service and now with the Vine app.

The visual revolution isn’t a trend; it’s the future. These companies are making strides to make sure visuals are a part of their platforms, and that power can be harnessed by brands. If you want to join the revolution we’d be happy to work with you.

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