April 14, 2014 Add Comment Jay Park

Instagram is one of the fastest growing social media platforms. While Twitter took over a year to reach 1 million users, Instagram achieved that feat in merely two months. Currently touting over 200 million monthly users and 20 billion photos uploaded, the visual media platform is also becoming a powerful marketing tool for brands.

Check out our top 10 facts about Instagram below! Some of them might surprise you.

Most popular day for Fortune 500 brands to post on Instagram is Thursday. (Tweet This)

25% of Fortune 500 brands are on Instagram. (Tweet This)

Thanksgiving drives the most traffic to Instagram. (Tweet This)

98% of Instagram photos posted by brands are also shared to Facebook. (Tweet This)

Instagram users share about 60 million photos per day. (Tweet This)

Instagram photos with faces get a 35% increase in comments than those without. (Tweet This)

Instagram photos with blue as the dominant color get 24% more likes than those with high concentrations of red and orange. (Tweet This)

57% of the top brand marketers are averaging at least one post a week. (Tweet This)

71% of the world’s top brands are on Instagram. (Tweet This)

Instagram is more popular than Twitter for smartphone users in the US, projected to rise to 40.5 million users by the end of the year. (Tweet This)

In just four short years, Instagram has become a social powerhouse. And with visual marketing now a top daily priority, the $1 billion Facebook paid is beginning to look like a steal. Learn how brands are working with Chute to use Instagram to its fullest potential here, and join the conversation with #VisualRevolution.

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October 15, 2013 Add Comment Monica Watson

It seems like every week someone – whether a business or a public figure – is in the hot seat for using a photo they found online without proper rights clearance. Both Facebook and Snapchat say more than 350 million photos are uploaded to their respective platforms every day. With all of this content readily available, it’s easy to forget that every single photo belongs to a content creator – no matter how simple, wacky or newsworthy. We’ve rounded up a list of the top five rights mistakes of 2013 (so far).

1. Buzzfeed v. Rev Dan Catt
When Rev Dan Catt saw that Buzzfeed used a photo from his Flickr account in one of their most popular posts, he was anything but flattered. In a blog post title 10 Good Reasons Buzzfeed is Going to Pay my F#Sking Invoice for Copyright Theft, Rev tore apart the Buzzfeed excuse of contacting creators being too difficult, saying:
“BuzzFeed pays Reuters, the AP, and Getty for rights to their photo libraries, but contacting an individual creator is far too much work, yay, thanks heavily funded large organisation for ripping off the creators again. Thanks for that.”
Buzzfeed has since paid Rev’s invoice of $500 to his selected charity, the Chordoma Foundation.

2. High School sued for $2 million
A University of Georgia student is currently suing the Fayette County School District for $2 million after they used a photo from her Facebook page in an Internet safety seminar. The lesson here? The size or type of organization doesn’t remove override copyright laws.

3. Dating Ad  
Facebook came under fire when one of its advertisers sourced an image of a 17-year-old victim of cyberbullying, sexual assault and suicide. The ad for a Canadian dating site brought down a storm of anger from the victim’s family and supporters. Facebook has since removed the ad and apologized.

4. Sarah Palin  
Sarah Palin’s Political Action Committee (PAC) is being sued by North Jersey Media Group Inc. after using an iconic 9/11 photograph on its Facebook page and website. The newspaper publisher is seeking damages along with stopping the SarahPAC from using the photo.

If you want to avoid blunders like these, check out our User Rights with User Generated Content white paper here. What blunder did we miss? Join the UGC rights discussion with #ChuteRights.

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Instagram to Tackle Video

"That's video for Instagram; it's everything we love and know but now it moves."

June 20, 2013 Add Comment Jay Park

Today’s the day: after teasing the world with its mysterious coffee-stained invitation on “a big idea” and rumors swirling around a possible news reader or, even better, a Vine-like video addition to Instagram, the wait is over.

The press event opened with CEO and co-founder of Facebook, Mark Zuckerberg, re-iterating that “a small team has been working on a big idea”–the tagline behind their initial invitation. After a small blurb on their mission statement, he segues into the big 4 apps that the company focuses on: Facebook, Messages, Instagram, and Pages.

“Today we’re going to focus on Instagram.”

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Zuckerberg introduces the topic for discussion: Instagram

Handing the reigns over to Kevin Systrom, co-founder and CEO of Instagram, he begins to chronicle how the company has grown over the years and the impact it has made to modern society. Just shy of 3 years, Instagram has grown tremendously, with over 16 billion total photos shared on the site with nearly 1 billion likes everyday from over 130 million active users every month.

“So I’ve talked to you about what Instagram is, where we were, where we are–but now I should discuss where we’re going.”

Okay. So where is Instagram going, Kevin?

“I’d like to introduce: video on Instagram”

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Instagram’s introducing video to revolutionize their visual platform

The three ideas that Instagram outlined for the development of what we shall lovingly call ‘Vidstagram‘  includes “simplicity, beauty, and community.” The layout and platform remains the same; however, there’s one small difference–the video icon. After tapping said icon, it switches into video mode where you can record up to 15 seconds.

The big question is what’s going to separate Instagram from other platforms.

Three things: 1. Didn’t like the last clip you recorded? No problem; you can delete sections and re-record; 2. They’re introducing 13 brand new, custom filters exclusively for video; and 3. You can choose your own cover frame to share with the world.

But the best part? Not only is it going to be introduced on the iPhone, but it’s also going to hit Android and the web, covering all the bases right from the beginning.

But if that wasn’t enough for you, it doesn’t stop just there.

“What if you could take a video just like the pros?”

Teaming up with some of the world’s leading video scientists, Systrom introduces ‘Cinema.’ Claiming that it will “change video forever,” the platform stabilizes shots and offers professional cinematic quality to your camera phone. No more jerky videos as you chase your kids around the park or while filming yourself skydiving from 20,000 feet in the air.

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Recapping the highlights of Instagram’s new video platform

And that’s that.

The update is now live in Apple’s App Store and Android’s Google Play, so check it out and tell us what you think of Instagram’s video addition!

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Photo Hack Day 4 Wrap Up

We started off Photo Hack Day 4 weekend with an official pre-party here at Chute HQ. We had a great crowd come in and eat, drink, and strategize for the hackathon. Thanks to everyone who came out and made the event such a success!

Chute team at Photo Hack Day 4

Photo Hack Day itself was a blast. We loved working with the developers who used Chute to develop fun and innovative apps. We gave our top prize for the best use of Chute to Makeup Artist, a lifestyle app that lets users upload a photo and give their self a virtual makeover. It was awesome to see what developers and designers were able to put together in 24 hours, and we look forward to seeing which apps from this weekend will be released in the future.

If you want to relive the weekend or weren’t able to make it, check out the SlideChute gallery below for some of our favorite photos. You can also check out more photos from the event over at our Facebook page.

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Photo Hack Day 4 Official Pre-Party at Chute

photo hackday

Chute is very excited to announce our sponsorship of Photo Hack Day 4 along with the Official Photo Hack Day 4 Pre-Party, which we will be hosting at our SoMA headquarters on Friday, April 5.

Photo Hack Day brings together designers and developers in a weekend-long hacking marathon. Teams compete to create the best applications using web and mobile photo APIs, with the best apps winning awesome prizes and bragging rights. Presented by Aviary and Facebook, this year’s event will be hosted at Facebook headquarters in Menlo Park.

Join us at the pre-party to create teams, network, strategize, or just socialize with fellow attendees. We’ll have food, drinks, and music throughout the night, and in true Chute style, we’ll be hosting a photo contest for the best picture shared from the pre-party.

Register to attend and to choose your shirt size.

stop by and pick up your free Chute shirt

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Facebook Gets a Visual Makeover

Photos. That’s the theme of the new Facebook design. There’s an emphasis on the visual, and the text is just supplementary. It’s stunning, definitely more engaging, and exactly what the social network needed to do to continue being relevant and exciting in people’s lives.

But what does this mean for brands and publishers who use the site? Already, companies’ posts should be focusing on the visual. That means:

  • Keep the status updates to Twitter.

Unless, of course, you put that status on an image and upload it for people to share. Ogilvy is already doing this, as did President Obama’s social media team during the 2012 presidential race.

  • Keep links visual

Have a link? Instead of just posting it directly, try out uploading an image and adding the link to the description. Celebuzz does a great job of this.

These are already tools you should be implementing, but with the new redesign coming it has become vital. If you’re not noticing the trend towards visual-focused design, you’re not paying attention. Facebook’s redesign is the shot heard around the world. The visual revolution is here, and it’s time to jump aboard.

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Leaving the Text Behind

Lover.ly, a wedding inspiration platform, recently released a stunning update for their website with one specific stand-out change: other than the top header, the page is completely devoid of text.

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The site works similar to Pinterest with users able to save inspirational photos, dresses, and ideas to various bundles to help in the wedding planning process. It’s the wedding binder for the digital bride.

This growing trend in visual-focused design can be seen at blogs like PopSugar and Co.Design where the featured images are placed at the top of the page.

Screen Shot 2013-03-04 at 11.37.45 AM

Users like and interact more with photos than with text. That’s part of the reason Pinterest is winning the e-commerce battle while Facebook is struggling to get a foothold. Text is now secondary content. It’s the visual content that really drives clicks and interaction.

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The Visual Revolution [INFOGRAPHIC]

February 22, 2013 Add Comment Monica Watson

When it comes to social media, everything is coming up visual. From Twitter’s Vine app to the massive success of Pinterest and Instagram, text is now optional when it comes to storytelling and engagement. Here at Chute, we work with brands and publishers to provide solutions for leveraging the power of visual media. Check out the infographic below to learn more about the revolution, and join the conversation by tagging your tweets and social photos with #VisualRevolution.

infographic-chute

19 Reasons You Should Include Visual Content in Your Marketing Data – Hubspot

Cell Phone Activities – Pew Internet

Life on Demand 2012 – Performics US

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA] – HubSpot

How the Smartest Companies Leverage Visual Social Media – Forbes

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Front Lines of the Visual Revolution

February 6, 2013 Add Comment Monica Watson

Every Wednesday, we select three companies that exemplify the Visual Revolution. What do you think of this week’s choices and who do you think should be featured next week?

1. Expedia

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Expedia’s Find Yours campaign took off last fall with a series of moving travel-themed videos. Now, the company is giving users the chance to tell their own personal story with the Find Your Story Facebook application. Users select the starting and end point of their journey, what they “found” on the trip, 10 photos from Facebook or Instagram, a filter for the video, and music. The app creates a more personalized experience in the documentation process and lets Expedia be a part of that experience.

2. IBM

Screen Shot 2013-02-06 at 10.43.58 AM

Tumblr may not seem like the obvious choice for IBM. However, IBM, with marketing firm Ogilvy, has come up with a creative way to make the platform work for them. Their Tumblr, or IBMblr, serves as a celebration of innovation. This is something IBM is well-versed in, with having the most patents over the past 20 years. The page features visual and informative content such as illustrations, GIFs, and videos.

3. Chrysler

A photograph can hold a lot of power – capturing a moment, feeling, or thought frozen in time. During the Super Bowl, Chrysler’s Dodge Ram ad featured only photos along with audio from radio broadcaster Paul Harvey’s famous “God Made a Farmer” speech. The images featured moments from farmers’ daily lives, and it was a recreation of a video from Farms.com. This commercial was the kick-off to Chrysler’s Year of the Farmer campaign for 2013, and the slideshow was met with an overwhelmingly positive response on Twitter, according to ABC News.

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Chute at the Social Media Insider Summit

January 29, 2013 Add Comment Monica Watson

Developing a strong social media presence takes more than creating a Twitter account – it involves a strategic plan to develop content and campaigns that engages users. Chute co-founder, Ranvir Gujral, will be joining four other industry insiders during MediaPost’s Social Media Insider Summit on a panel discussing how brands and publishers can achieve this by leveraging user generated content from the social stream.

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Chute has worked with companies like Vanity Fair, NBC, and Red Bull to develop content that gives brands the tools to generate user-generated content and harness its potential. Ranvir will be bringing a knowledge of what has worked for brands in creating social presences and insight for what brands have to do in the future. He is joined by fellow industry leaders Tammy Gordon, Toni Jones, Vik Kathuria, and Geoff Shenk. The panel will be moderated by Carree Syrek, Chief Strategy Officer at Kinetic Social.

If you can’t attend the panel but would still like to learn more about how Chute can help your brand with social strategy we’d love to work with you.

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