With digital advertising taking up 22% of all ad spend in the U.S and 74% of the most effective B2C marketers citing engagement as their top goal, many traditional tools of marketing have become outdated. Hear from the tech providers behind today’s most engaging and effective ads and marketing campaigns on their thoughts and solutions for the present and future.
Patrick Keane is the President of Sharethrough, a Silicon-valley based tech company that powers “a native in-feed advertising ecosystem,” allowing brands and publishers to power ads that complement their site.
James Everingham is the CEO of Luminate, a Google-ventured company that incorporates images into the advertising space to increase levels of audience engagement.
Next, we have Lester Lee, VP of Customer Development at Chute–the visual marketing platform that empowers marketers to capture, manage, clear rights, publish, and promote content.
Finishing up the presentations is Tobias Peggs, CEO of Aviary–a visual experience company that pushes brands and publishers to seamlessly integrate ads into their existing content.
This future of visual advertising is just beginning. Watch the video above to learn more and join the Visual Revolution conversation on Twitter with #VisualRevolution.Read More