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Visual Marketing Update: March 13, 2015

Insights & Outlook

Monica Watson

Visual Marketing Update: March 13, 2015

Kicking off our new Instagram series: the Visual Marketing Update! Check back each Friday for that week's biggest visual #marketing headlines, and as always get the full details on the Chute blog (link in our profile). A video posted by Chute (@getchute) on Mar 6, 2015 at 12:50pm PST RedBook to Put “Real Women” on Read more

Success As A Service

Insights & Outlook

Gregarious Narain

Success As A Service

In spite of the fact that almost every enterprise has adopted some form of content marketing, there is still a sweeping uncertainty surrounding its ultimate effectiveness. Only 8% of marketers see their use of content marketing as very effective and are seeking methods to improve it. But how? The traditional tactic is to find micro Read more

Chute spotlight:

Use Cases

Chute provides a visual newsroom for brands. We do this through insights and analytics, social engagement (at scale) and publishing authentic visual stories in everything from banner ads to billboards.

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Visual Marketing Update: March 6, 2015

Chute News

Monica Watson

Visual Marketing Update: March 6, 2015

A video posted by Chute (@getchute) on Mar 6, 2015 at 12:50pm PST Featured Stories: 1. Instagram introduces links and carousel format…for advertisers. Dreaming of clickable links on Instagram? Well, those dreams have kind-of come true…if you’re an advertiser. Read the full story. 2. Tumblr shares stats from #TheDress Tumblr Staff reported some of the pretty Read more

Your Brand is Their Brand

Visual Revolution

Monica Watson

Your Brand is Their Brand

Brands are tapping into user-generated content for anything from fueling their own content to leading strategic planning and ideation. During the Visual Revolution Summit, Raman Kia (Managing Partner and Founder, RJK Project) led Adam Miller (Co-ordinating Producer from NBC’s Today Show), Vejay Lalla (Partner at D&G Law),  Dave Cook (Head of Global Online Marketing at Atlassian), and Read more

Instagram Introduces Links! The Next Stage of Instagram Retail?

Insights & Outlook

Gregarious Narain

Instagram Introduces Links! The Next Stage of Instagram Retail?

“2015 is the year of social shopping,” Stacy Greco announced in our “2015 Is the Year Of…” predictions video. It would appear the Teen Vogue Head of Integrated Marketing was not very far off. On March 4, Instagram announced a feature many brands (especially retailers) have been asking and hoping for for months – the Read more

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3 Reasons Nobody is Using Your Hashtag

Insights & Outlook

Jay Park

3 Reasons Nobody is Using Your Hashtag

Hashtags are a great way to drive conversation and engagement from your audience. However, not every brand is using the tool well. In fact, according to a survey by Marketing Land, only 34% of hashtag users use hashtags in any relation to a brand. A lot of this can be attributed to brands employing poor hashtag Read more

Chute Insights: Visual tools for the visual marketer

Chute News

Gregarious Narain

Chute Insights: Visual tools for the visual marketer

This post originally appeared on the Knight Foundation blog. Customers have made it clear that a world filled with immersive, rich images and media is the world they prefer. They have adopted a personal arsenal of hardware and services that put us squarely in the center of the visual revolution. Not to be left behind, Read more

Hiring for a Modern Marketing Organization

Insights & Outlook

Jody Farrar

Hiring for a Modern Marketing Organization

If you’re a marketer, you’re fully aware of how your role, demands, areas of expertise and ownership have dramatically changed, and continue to evolve. According to a 2013 study by Adobe, 67% of marketers think marketing has changed more in the past two years than the past 50. This disruption leads to questions about staffing, Read more

Chute spotlight:

Chute Commerce

Your customers are your best salespeople – proudly sharing their purchases every day. Put their photos at the center of your social merchandising.

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That Time Content Marketers Told Us The News

Insights & Outlook

Gregarious Narain

That Time Content Marketers Told Us The News

Where do you get your news?  For me, it’s the usual sources: media publications, blogs and feeds from friends.  For some in the content marketing world, they see an opportunity.  I see a disaster. Dominic Mills discusses brands and content.  As he writes: “It’s not hard to understand the dynamic here. My issue, however, is that all Read more

Oscars 2015 Instagram Report

Insights & Outlook

Gregarious Narain

Oscars 2015 Instagram Report

The biggest night for Hollywood is also a pretty major one for social sharing with viewerseager to check out which film artists and productions get recognition from the Academy and voice their own opinions if we disagree with those choices. With Television ratings have continued to decline year over year, it may be surprising that ABC Read more