With more than 80 million photos shared daily by over 400 million active creators, Instagram has become one of the key places marketers turn to for user-generated content. However, by focusing solely on content, marketers are missing one of the platform's biggest opportunities: data. Watch the presentation above to hear from Chute's VP of Marketing Jody Farrar and Macromeasures CEO…

newspaper

https://www.instagram.com/p/BEogJh5SygB/ Featured Headlines Instagram Estimated to Generate $3.2 Billion in 2016 "After buying Instagram for $1 billion in 2012, analysts at Credit Suisse Group AG now expect Facebook will get more than triple that price tag in revenue from the photo sharing app this year alone. 'We are now forecasting $572.5 million and [circa] $3.2 billion in revenue contribution from…

car

What does it take to succeed as an auto brand on Instagram? A focus on luxury and car photos. Between March 1 and April 17, 2.5 million car-related photos were shared. The most popular photo was a user-generated image shared by Mercedes-Benz, showcasing the interior of their new E-Class model. As of today, the image has received more than 146K…

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Featured Headlines Whisper's New Feature Lets Brands Learn From Candid Millennials Called Whisper Polls, the product has recently been utilized by the tech company to supply publishers like Cosmopolitan, Glamour and Teen Vogue with gratis data for their editorial needs. It's also been tested with LGBT advocacy group It Gets Better Mexico on Whisper's Spanish-language version, asking participants about what…

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Gates vs Jobs. Christina vs Britney. Hamilton vs Burr. New York City vs Los Angeles. There are few rivalries as true and deep as the one that seems to exist between many of the residents of these two major American cities. Other articles and infographics have compared the two based on population, jobs, food, housing, and countless other categories. We,…

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