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Instagram Bigger Than Twitter? What This Means for 2015

Insights & Outlook

Monica Watson

Instagram Bigger Than Twitter? What This Means for 2015

Yesterday, Instagram announced its latest achievement: overtaking Twitter in number of users. Today, the photo sharing platform boasts 300 million compared to Twitter’s 284 million. To put that into context, around this time last year the app had around 200 million! Instagram is also growing at a rate 2x faster than Twitter, according to TechCrunch. There Read more

3 Examples of Amazing User-Inspired Marketing

Insights & Outlook

Jay Park

3 Examples of Amazing User-Inspired Marketing

The most effective marketing has always been inspired by the consumer. The amazing part about today’s marketing landscape is that discerning what your customer demographic is interested in is easier than ever. From Instagram to Pinterest, people are showing brands exactly what they want, and it’s up to the brands to utilize this data into Read more

Chute spotlight:

Use Cases

Chute provides a visual newsroom for brands. We do this through insights and analytics, social engagement (at scale) and publishing authentic visual stories in everything from banner ads to billboards.

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The Importance of Multi-Channel Content Marketing

Insights & Outlook

Monica Watson

The Importance of Multi-Channel Content Marketing

Consumers are more spread out than ever before. Long behind us are the days of print, TV, and out of home. Now, there’s Instagram, Tumblr, Facebook, Youtube, Pinterest, Vine, Twitter, SnapChat, Whisper, websites, microsites, mobile, smartwatches, glasses, and new platforms and devices emerging constantly. How does any brand figure out how to distribute their content Read more

Publix Inspires Shoppers to #SprinkleJoy

Chute News

Monica Watson

Publix Inspires Shoppers to #SprinkleJoy

Employee-owned supermarket chain Publix is asking shoppers to surprise their loved ones with random acts of kindness this holiday season in a new campaign developed by 22squared. The campaign highlights the big and small acts that can make a positive difference in another person’s life. Through Chute, they’re able to collect, curate and publish the Read more

Brands That Won During #BlackFriday

Insights & Outlook

Monica Watson

Brands That Won During #BlackFriday

This past weekend, shoppers braved the cold and long lines to get some of the best deals of the season for Black Friday, and during that time they were snapping and sharing photos on both Twitter and Instagram – to the tune of 382,184 #blackfriday photos over the course of the holiday weekend! With so Read more

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Give Thanks to Your Audience: 3 Key Tactics

Insights & Outlook

Monica Watson

Give Thanks to Your Audience: 3 Key Tactics

Thanksgiving is a day when we come together to show love and appreciation for the people in our lives — something all brands should focus on constantly. A brand’s audience is made up of their biggest influencers and cheerleaders, and having a positive relationship them is vital. After all, “marketing-induced consumer-to-consumer word of mouth generates Read more

Text is Optional: How Top Brands Tackle Visual Marketing

Visual Revolution

Monica Watson

Text is Optional: How Top Brands Tackle Visual Marketing

Marketers know that visuals are important for effective marketing strategies. As Ranvir shared in the VRS Welcome address, the human brain retains only 20% of text and 80% of visuals, and it’s visual content that tends to do best on social platforms like Twitter and Facebook. During the 2014 Visual Revolution Summit, AdAge’s Alex Kantrowitz Read more

Social Merchandising: Data, Strategies, and Trends

Visual Revolution

Monica Watson

Social Merchandising: Data, Strategies, and Trends

During the 2014 Visual Revolution Summit, Emily Adler (BI Intelligence), Milton Pappas (Nine West Group), and Mike Effle (11 Main) joined Jessica Kia (RJK Project) to discuss the shifts in how and why people buy. Today, social commerce still accounts for only a small portion of direct retail sales. However, with a 60% growth over Read more

Chute spotlight:

Chute Commerce

Your customers are your best salespeople – proudly sharing their purchases every day. Put their photos at the center of your social merchandising.

Learn more

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The Content Marketing Aperture

Visual Revolution

Monica Watson

The Content Marketing Aperture

With traditional advertising failing to attract the attention or garner the response it once did, marketers have become obsessed with content. Today, 90% are using content marketing to reach consumers according to the Content Marketing Institute. However, only 34% consider themselves effective at fulfilling this new need. What’s causing this disconnect? Lack of a strong Read more

The Rise of Mobile: Thanksgiving Edition

Insights & Outlook

Grace Go

The Rise of Mobile: Thanksgiving Edition

Aside from awkward family reunions and turkeys, you may also know Thanksgiving as the kick-off to the busiest shopping frenzy of the year. Along with Pinterest searches for green bean casserole recipes and YouTube videos of babies dressed as pumpkins, people will be hunting for gifts for the upcoming holiday season. But there is one Read more