Chute Blog

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St. Bernard Sports’ on Instagram for eCommerce

Chute News

Monica Watson

St. Bernard Sports’ on Instagram for eCommerce

Community is something St. Bernard Sports takes seriously. Having conversations and authentic interactions with their shoppers has been one of their top priorities from inception, and this has continued on with the growth of their e-commerce and social presence. Their commitment to community made us excited to work with them to power their shoppable Instagram Read more

Webinar Wrap-Up: Effective Content Marketing with MRY’s David Berkowitz

Insights & Outlook

Monica Watson

Webinar Wrap-Up: Effective Content Marketing with MRY’s David Berkowitz

This week, David Berkowitz (CMO, MRY) joined us for the launch of our marketing webinar series – discussing all things content marketing with Greg Narain (CTO, Chute). To kick off the discussion, Greg presented the Content Marketing Aperture, sharing the 8 attributes today’s content need to be truly effective. "It's less about being real-time, but Read more

Chute spotlight:

Use Cases

Chute provides a visual newsroom for brands. We do this through insights and analytics, social engagement (at scale) and publishing authentic visual stories in everything from banner ads to billboards.

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MRY CMO David Berkowitz on Successful Content & Marketing’s Biggest Hurdle

Insights & Outlook

Monica Watson

MRY CMO David Berkowitz on Successful Content & Marketing’s Biggest Hurdle

Join MRY CMO David Berkowitz and Chute’s Gregarious Narain on Jan. 22 at 10 am PT/1 pm ET for a webinar on the future of content marketing and a dive into the Content Marketing Aperture – an 8-part framework to create effective content for today’s consumer. Sign up here. David Berkowitz is no stranger to creating amazing content. Read more

The Modern Marketer’s Biggest Dilemma

Insights & Outlook

Jody Farrar

The Modern Marketer’s Biggest Dilemma

It may seem obvious to tell marketers every piece of content you publish, from a tweet to a blog post to a tent-pole campaign should be thoughtful. But behind every marketing snafu (Best Buy, Digiorno), is a well-intentioned marketer. So where does it go wrong? If you’re like me, you may feel more like a Read more

How Marketers Can Win the Moment with Twitter’s Stacy Minero

Visual Revolution

Monica Watson

How Marketers Can Win the Moment with Twitter’s Stacy Minero

During the Visual Revolution Summit, we were excited to have Stacy Minero, Twitter’s Head of Planning, present a keynote on these real-time marketing moments. Today, these moments can make (or break) a brand. Social media makes it possible for people around the world to interact with each other in real-time. This means every moment, whether Read more

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Influencers & Super Fans: A New Class of Celebrity

Visual Revolution

Monica Watson

Influencers & Super Fans: A New Class of Celebrity

One of the biggest shifts in marketing is the fact that today the most influential content about a brand often comes from everyday people with anywhere from a handful to millions of followers. From unboxing videos to #OOTD photos to power Pinners, these “unknowns” garner hundreds of thousands of followers and millions of views on Read more

CES Winners: Brands, Influencers & Topics

Insights & Outlook

Monica Watson

CES Winners: Brands, Influencers & Topics

During this week’s CES event, more than 42,000 Instagram photos were shared. But whose photos stood out the most? And what were people taking so many photos of anyway? We took a look and came back with some surprising results, which we’ve packaged up for you below! Top 3 Brands 1. Mercedes Benz The F Read more

The Secret to Effective Content? Join Us For the Webinar!

Chute News

Monica Watson

The Secret to Effective Content? Join Us For the Webinar!

Join MRY CMO David Berkowitz and Chute’s Gregarious Narain on Jan. 22 at 10 am PT/1 pm ET for a webinar on the future of content marketing and a dive into the Content Marketing Aperture – an 8-part framework to create effective content for today’s consumer. Sign up here. You’re constantly reminded about the importance of Read more

Chute spotlight:

Chute Commerce

Your customers are your best salespeople – proudly sharing their purchases every day. Put their photos at the center of your social merchandising.

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10 Iconic Instagram Moments from 2014

Insights & Outlook

Jay Park

10 Iconic Instagram Moments from 2014

Every year, more and more photos get taken and produced on the visual web, and one of the most popular ways of sharing that content is through Instagram. From hilarious celebrity moments to important social issues, we’ve listed out some of the most iconic, viral photos to have graced Instagram this past year. The World Read more

Video Vidi Vici: Video Marketing Shifts and Strategies

Visual Revolution

Monica Watson

Video Vidi Vici: Video Marketing Shifts and Strategies

From 6-second Vine clips to HBO Go, the way people consume, create, and share video has been undergoing a huge transition in the last few years, and the future is looking just as exciting. During VRS, Bob Estrada (SVP, Senior Director at BBDO), Bill Smee (Executive Producer of Original Video, NBC News Digital), Scott Rosenberg Read more