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The Future of Content Marketing

According to BuzzFeed and Condé Nast

During the Visual Revolution Summit, we interviewed Raman Kia (Executive Director of Integrated Content at Condé Nast) and Jonathan Perelman (GM of Video & VP Agency Strategy at BuzzFeed) to get their thoughts on what the future of content marketing has in store for brands. The two publishing leaders didn’t actually differ that much in their view of what brands should be doing – creating compelling content that actually sparks people’s interest.

Watch the full video above and let us know on Twitter what your favorite piece of content marketing has been lately. As for whether Raman and Jonathan will be getting their own talk show? We can only hope.

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March 21, 2014 Add Comment Jay Park

The 10 brands below are known for having some of the top Twitter accounts around. With tweets as entertaining as what these brands publish, it’s easy to forget that they had to start from somewhere too. Luckily, Twitter has launched a new site where you can see the first tweet sent by any public account.

As Drake would say, “Started from the bottom, and now we’re here.”

1. Taco Bell
Known for their sassy humor and huge audience interaction, Taco Bell is definitely one of the most social savvy brands on this list.

THEN:

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NOW:

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2. Oreo
Who can forget that wondrous Super Bowl instagram picture? But were they always as on top of things as they are now?

THEN:

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NOW:

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3. Arby’s
A more recent branded Twitter heavyweight, Arby’s killed it during the Grammy’s when they addressed Pharell’s peculiar headwear choice.

THEN:

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NOW:

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4. Southwest Airlines
Today’s Southwest knows how to be funny on the Internet – from their hilarious audience interactions to their fully choreographed safety video.

THEN:

Screen Shot 2014-03-21 at 4.06.37 PM NOW:

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5. Ben & Jerry’s
Always on top of their social media game, this was one of the first brands to venture into Vine–and had huge success with it!

THEN:

Screen Shot 2014-03-21 at 4.07.46 PM NOW:
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6. Nike
While most of the brands represented on this list are more wit and humor-focused, Nike is dedicated to motivating their audience into getting active–and boy are they good at it, from the first Tweet to their latest.

THEN:
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7. Charmin
The best part about brands on Twitter are the ones you never expect to be funny. Charmin has honed their potty humor over the past few years.

THEN:

Screen Shot 2014-03-21 at 4.10.26 PM NOW:

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8. Old Spice
That personality we all love from the commercials? They’ve grown since their first Tweet in 2009 to capture their quirkiness on Twitter.

THEN:

Screen Shot 2014-03-21 at 4.11.47 PM NOW:

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9. Skittles
Skittles’ start on Twitter was actually pretty on-point for the brand.

THEN:

Screen Shot 2014-03-21 at 4.12.36 PM NOW:

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10. Clorox
Another one of those brands you don’t expect to like on Twitter. But their first tweet? Definitely less fun than One Direction puns.

THEN:

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NOW:

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For some, the nature of how these brands approached Twitter has changed drastically over the years, while some have maintained their persona from the get-go. Either way, it is indisputable how influential your Twitter personality can be in relating to your audience.

Oh, and our first tweet?

Screen Shot 2014-03-21 at 4.14.18 PM

Let us know in your comments below or on Twitter what your first Tweet was! Bet you it wasn’t as lame as Oreo’s #FollowMe.

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March 21, 2014 Add Comment Jody Farrar

It’s officially spring and the Chute team is shaking off cabin fever with two bi-coastal happy hours! Take a look at the details, mark your calendars and get ready to party Chute style.

San Francisco
March 26
4-7 p.m.
Chute HQ
480 2nd St., Suite 302

ad:tech San Francisco is in town next week. We’re excited to host a happy hour at our office (just a few blocks from Moscone). In true California style, we’ll chat over wine, beer and local cheese. We might even challenge you to a ping pong game, if you’re up for it! To RSVP, register through Eventbrite.

New York
April 3
5-8 p.m.
HireArt
110 Greene Street, Suite 9A

Few can question the impact visual media has for marketers, but what about the impact on the developers building, modifying and scaling systems to support a visual world? Join Chute co-founder and CTO Gregarious Narain as he discusses the topic UGC Management at Scale. Developers of any skill set are welcome to join the discussion. To RSVP, register through Eventbrite.

We hope to meet you in person at one of these happy hours, but if not, you can always find us here or on Twitter, Instagram or Facebook.

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How is your brand handling the flood of media coming in from consumers? Do you have a strategy for a 48-hour commercial turn-around yet? During the Turner Media Camp Networking and Alumni Demos event, we chatted with Tim Schigel, Founder & Chairman of ShareThis, to get his thoughts on how will new technologies and social platforms are changing how both brands and consumers act.

What do you think the #1 strategy brands should be paying attention to thanks to this flood of content? Let us know in the comments or on Twitter!

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March 14, 2014 Add Comment Jody Farrar

At the Visual Revolution CMO Salon at SXSW, marketing experts David Berkowitz, CMO, MRY; Matthew Anderson, CMO, Roku and Matt Eby, VP of Marketing, The Weather Channel, discussed, debated and potentially worked out a business deal while on stage.

Chute CEO Ranvir Gujral moderated the panel, which focused on the evolution of brands as newsrooms and how they’re creating more content in a few weeks then they historically created in a year. How does this impact quality, control, hiring and more?

Buzzwords

Real-time Marketing: According to David, every agency has to field questions about its ability to do real-time marketing. But as far as MRY is concerned, real-time marketing is already too late. It is a passive approach to see what’s trending and then attempt to quickly respond with something witty and relevant versus using predictive marketing to create content people will be interested in before a trend emerges.

Television: Matthew has spent many years in the television and video industry both at Roku and at News Corp (now 21st Century Fox). He explained how launching a television station, even just a few years ago, would cost millions and would require considerable content, access to a network and more. Now, brands have a choice of platforms on which to produce and distribute videos. They are no longer constrained to ad space on someone else’s network – they can create their own network.

Digital Video: While The Weather Channel is a television network, they also have an incredibly video-rich website and social properties. Matt shared The Weather Channel’s adoption of online video, starting with 0 original videos created per day in 2012 to 30 original videos created per day in 2014, with total video views growing from 17M to more than 110M in just three years. And it’s not about creating more content, but rather, telling great stories people want to watch and share.

Make it Authentic, Make it Personal

Ranvir asked each panelist how companies can create content people actually care about. It was unanimous – make it personal and capture real customers, real fans, real people to highlight and tell your brand’s story. “When we tell stories about the weather, no one cares. But when we infuse the story with how it impacts others – people love it,” said Matt Eby.

For Roku, a powerful testimonial from one of its youngest fans proved to be more viral and engaging than professionally produced content. A little girl was prepping for her first camping trip by making a list of the must-have items to pack.

1. Tent
2. Flashlight
3. Roku

Why pack a sleeping bag, food, clothes or water if you have your Roku? This adorable, authentic testimonial is marketing gold. Chances are your customers are sharing similar stories about your brand, and according to Matthew, all you have to do is listen for them.

Marketing Hasn’t Changed That Much

Adobe conducted a study in December 2013, which showed 76% of marketers believe marketing has changed more in the past two years then in the previous 50. Each panelist addressed what has changed, but more surprising, what hasn’t.

All of the panelists agreed marketing fundamentals haven’t changed much – it’s the platforms and distribution channels that are shaking up the industry. David made an excellent point for any brand marketer, “It’s easy to lose track of the basics. And knowing what your goals are and figuring out what you’re going to do that is actually relevant and meaningful to your business – that is what is never changing.”

Follow us @VisualRevSummit to stay up-to-date of upcoming Visual Revolution events, and stay tuned for the full video of the panel coming soon.

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Imagine a world where static billboards are replaced by engaging ad experiences. Ranvir Gujral (Co-Founder, Chute), David Krupp (CEO, Kinetic), and Tim Nubb (Senior Editor, Adweek) were lead in a discussion by Ashley Giombetti (Media Director, Ad Council) on this new frontier of digital advertising that is impossible to ignore.

Check out parts of the discussion in the video below to hear where each panelist sees technology and changing privacy expectations affecting the future of out-of-home advertising.

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SXSW: the only place where you can take a selfie with Grumpy Cat and Machete in one day. Austin is weird, and it gets even weirder when thousands of tech innovators, film stars, internet memes, and suits descend.

The photos attendees took this year definitely didn’t break that weird mold. In total, there were 105,044 #SXSW photos during SXSWi, and some of the most popular secondary hashtags people included may surprise you. Check out the infographic below listing out attendees’ favorites.

 

Were you at SXSW? Whether you were there or not, what do you think the some of the other popular hashtags were? Let us know on Twitter or in the comments!

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At SXSW, we discussed the future of advertising, hosted the first Visual Revolution Salon, made some amazing new friends, caught up with old ones, interviewed and got interviewed, learned about the future of media and tech, and took a whole lot of selfies. Check out our wrap-up below, and watch this space for more videos and SXSW content this week.

Disrupting the Scene SXSW Panel Chute co-founder and CEO Ranvir Gujral joined David Krupp (CEO, Kinetic) and Tim Nubb (Senior Editor, AdWeek) in a discussion lead by Ashley Giombetti (Media Director, Ad Council) on the future of place-based advertising. Highlight video coming soon.

sxsw

Visual Revolution CMO Salon Our first #VisualRevolution Salon packed the Samsung Blogger Lounge to capacity and featured a great discussion with David Berkowitz (CMO, MRY), Matthew Anderson (CMO Roku), and Matt Eby (VP of Marketing, The Weather Channel) on content and real-time marketing. Video coming soon.

vrs cmo

The Trigger Lester Lee (VP, Customer Development) was interviewed by IPG Media Lab’s The Trigger series on the future of the visual web. Check out what he has to say about the #VisualRevolution and the Chute platform:

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Spread the #SelfieMade word with mascots, our friends, and random people on 6th Street.

selfies

 

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Want to meet up with the Chute team at SXSW? Below, find a few of the events that we’ll definitely be attending, and be sure to follow us on Twitter to keep up to date with where we are during the event.

Visual Revolution CMO Salon 
3/10 Samsung Blogger Lounge
4-5 PM Panel / 5:30-7 PM Happy Hour

Coming off the heels of our wildly successful inaugural Visual Revolution Summit in New York City, the Visual Revolution CMO Salon, presented by Chute, will explore the evolution of brands as publishers at Samsung’s SXSW Blogger Lounge. The panel featuring NAMES HERE will end with a live, interactive Q&A session with attendees. And it wouldn’t be a SXSW event without drinks and food – courtesy of Chute and Samsung.

RSVP here and keep in mind that events sell out, so arrive early.

Disrupting the Scene Panel
3/10 Austin Convention Center, Room 9ABC
11 AM – 12 PM

Imagine a world where static billboards are replaced by engaging ad experiences. Ranvir Gujral (Co-Founder, Chute), Beth Ellard (EVP of Media, Ad Council), and David Krupp (CEO, Kinetic), and Tim Nubb (Senior Editor, Adweek) will be lead in a discussion by Ashley Giombetti (Media Director, Ad Council) on this new frontier of digital advertising that is impossible to ignore.

Learn more about the panel and add it to your schedule over at the SXSW website.

Media Camp/Turner Bungalow
3/9 Bungalow
2 – 4:30 PM Networking / Alumni Demos

Join the team behind Media Camp, Turner Broadcasting and Warner Brothers’ media technology accelerator. As an alumnus, we’ll be attending the Networking and Alumni Demos event, but be sure to also check out Media Camp’s full SXSW line-up below.

RSVP here.

Why Content + Scale = A Win for Game Advertising
3/7 Long Center AT&T Education Room
3:30 – 4:30 PM

Visual Revolution CMO Salon speaker David Berkowitz (CMO, MRY) is joined by Jack Koch (Director of Global Marketing Insights, EA), Michael Flamberg (VP/General Manager, Nielsen Games), and Susan Borst (Director, IAB) on a discussion of gaming as an advertising medium.

Learn more about the panel and add it to your schedule over at the SXSW website.

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The Chute team is heading down to Austin this Friday, and we’re excited to check out all the discussions, events, and stunts SXSW is known for. But with hundreds of SXSW panels to choose from, how do you pick which to attend? Below we’ve listed out 5 we’re excited to check out to make it easier for you. And be sure to stop by the Visual Revolution CMO Salon at the Samsung Blogger Lounge on Monday!

1. Should Brands Be Part of the Real-Time Convo?
Friday, March 7, 11am-noon @ AT&T Conference Center
Real-time advertising was 2013’s most buzzworthy trend. Join Bryan Jones (Dell), Natanya Anderson (Whole Foods Market), Noha Abdalla (Capital One), and Rick Wion (McDonald’s Corporation) for tips for brands to successfully employ real-time advertising in their campaigns.

2. What Do Marketers Want from Mobile?
Friday, March 7, 12:30pm-1:30pm @ AT&T Conference Center
Learn how your brand can be available to your consumer from any outlet. Panelists Keith Nyhouse (Dish), Pamela Naumes (Bolthouse Farms), and Rachel Pasqua (MEC) provide guidance and mobile marketing tools for success for brands.

3. Disrupting the Scene: Place-Based & Digital Ads
Monday, March 10, 11am-noon at the Austin Convention Center
This panel includes Chute’s own Ranvir Gujral along with Ashley Giombetti (Ad Council), Beth Ellard (Ad Council), David Krupp (Kinetic), and Tim Nudd (Adweek) to discuss the how to best utilize location and demographic for target marketing. Learn about advertising of the future from the advertisers and technology making it possible.

4. Content & Commerce: The Digital Cronut
Friday, March 7, 12:30pm-1:30pm @ Austin Convention Center
Thrillist co-founder, Ben Lerer, will be discussing the next be thing: content and commerce coming together. Our big question: Will actual cronuts be making an appearance too?

5. High on Hashtags
Saturday, March 8, 11am-noon @ Sheraton Austin
The CMO of RadiumOne and the founder of The Hashtag Game will be delving into the importance of hashtags and where hashtag use is progressing. Need a quick hashtag 101? You can read our whitepaper here.

There you have it, our 5 not-to-be-missed SXSW panels. What panel are you most looking forward to? Let us know on Twitter or in the comments below!

Also, stay tuned for a list of the events and panels you can be sure to find the Chute team at in Austin, and find us on Twitter to get location updates.

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