So you’ve heard that “selfie” is the word of the year, that visuals get processed faster by the brain than text, that millions of photos are being shared every day — that the #VisualRevolution is here. Almost daily, there are so many new platforms and advancements, and we’re constantly seeing new innovative campaigns and content. It can feel overwhelming to a company just getting started.
To help, we’ve got some simple steps you can implement this weekend from the comfort of your bed on your iPhone in a few minutes to get you started in visual marketing.
This is truly step 1. It’s time to see the narratives people are sharing both about your brand or just relevant to your brand. Search for your company name, products, and slogans as hashtags. Next, search for keywords associated with your brand – a makeup company might search words like #eyeshadow and #mascara; an entertainment publisher might search upcoming movies like #thehungergames and #thebookthief to see what movie-goers are sharing or creating.
This search doesn’t start and end on Twitter – Instagram, Tumblr, Vine, and Pinterest are where some of the most creative brand advocates are.
While you’re in the midst of the search, it’s time to take notice. What are other hashtags or keywords people are using when they use yours? Are there specific creators making exceptional content or a large quantity around your brand? These people are your potential brand advocates, and it’s time to start appreciating them – encouraging further brand loyalty and conversion. You can start now! Give their photos a like or say thanks for the shout-out. You can start simple here, and you may only be able to do a few if you’re doing it manually (although, we recommend Chute Rights if you want to do this kind of engagement at scale).
3. Plan for Monday
Time to jot down some ideas! Think of some hashtags or calls to actions you want people using. This is the beginning of a campaign or evergreen content and something you can take into the office Monday morning to begin promoting and aggregating content.
In a few minutes, you’ve just done some basic visual marketing research and outreach. Now, what’s your goal with this content? Do you want people to be making more of it? Do you want to leverage it for further customer acquisition? Do you want to create programs to get current and future fans even more engaged? Write out your goals, and then contact Chute to see how we can help you meet them.
Think there’s another step marketers should take when starting out in visual marketing? Let us know in the comments below or on Twitter!