Chute Blog

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Psychology Behind Selfies, #FoodPorn, and Sharing

Insights & Outlook

Jay Park

Psychology Behind Selfies, #FoodPorn, and Sharing

Wake up. Check your phone. Brush your teeth. Post to Twitter. Head to work. Scroll through Facebook on the bus ride there. This is the daily, morning routine of millions of people around the world. Why do we care so much about social media? Why do we feel the need to update our 372 Twitter Read more

Facebook Contests: 5 Things NOT to Do

Insights & Outlook

Michelle Chang

Facebook Contests: 5 Things NOT to Do

Today, Facebook is still one of the top places to reach fans across every generation or interest. This means hosting or promoting contests on the platform is a great way to engage your current followers and attract new ones. At Chute, we’ve powered many great contests for our partners, so below we’ve listed out some Read more

Chute spotlight:

Use Cases

Chute provides a visual newsroom for brands. We do this through insights and analytics, social engagement (at scale) and publishing authentic visual stories in everything from banner ads to billboards.

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The Value of Swift Thinking

Insights & Outlook

Monica Watson

The Value of Swift Thinking

Who knew Taylor Swift is an expert in agile and engaging marketing? Yesterday, the singer published an OpEd in the Wall Street Journal on the future of music, but many of her points ring true for all industries. We’ve dissected the piece and listed the four biggest lessons marketers should take to heart. Know Your Read more

3 Unconventional Uses of Instagram We Love

Monica Watson

3 Unconventional Uses of Instagram We Love

With a thriving and growing community, brands have taken to Instagram to share their own photos and videos – from behind-the-scenes shots to inspirational ones. A few brands, however, have broken out of the square box and pushed the creative boundaries of the platform to create completely unique and interactive experiences. Check out our three Read more

#tbt: Your Favorite Websites, Then and Now

Insights & Outlook

Diana Lee

#tbt: Your Favorite Websites, Then and Now

By Diana Lee & Lester Lee We typically associate the Visual Revolution with capturing and sharing photos and videos, but we also see it in the design choices brands and publishers are making. In honor of #tbt, we decided to take a look at how some of our favorite websites have been harnessing the Visual Read more

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Celebrating Our 3rd Birthday

Chute News

Monica Watson

Celebrating Our 3rd Birthday

At Chute, we believe in celebrating people – whether it’s for innovation, birthdays, or anniversaries. We do this formally at the end of every week and also try to incorporate this celebration of awesomeness into our everyday culture. This past weekend, our family celebrated a pretty big milestone: our 3rd birthday. First, we want to give Read more

The World Cup Platform Battle

Insights & Outlook

Diana Lee

The World Cup Platform Battle

With FIFA’s 2014 World Cup well underway, we wanted to look at how some of the most popular platforms are approaching the global event. This time around, the pool of social media to choose from has grown, with Facebook and Twitter going head to head, and various platforms introducing hubs for soccer fanatics. We’ve got Read more

Customer Spotlight: adidas and Spotify #BoostYourRun

Chute News

Monica Watson

Customer Spotlight: adidas and Spotify #BoostYourRun

In the new #BoostYourRun collaboration between adidas and Spotify, media agency Carat created a new community destination for both companies that included a fan-powered photo gallery – using Chute’s tools to collect and publish user-generated media along with engaging directly fans. “Creating content that adds value to people’s lives and putting them in the center Read more

Chute spotlight:

Chute Commerce

Your customers are your best salespeople – proudly sharing their purchases every day. Put their photos at the center of your social merchandising.

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Customer Spotlight: Ed Sheeran Fuels Music Video With The Fault In Our Stars Fanart

Chute News

Monica Watson

Customer Spotlight: Ed Sheeran Fuels Music Video With The Fault In Our Stars Fanart

For the launch of Ed Sheeran’s “All of Our Stars” music video, Atlantic Records partnered with visual brand engagement platform Chute, to interact with fans and gather photo submissions from the powerful online community surrounding the upcoming 20th Century Fox film The Fault in Our Stars. “The fans of The Fault in Our Stars have Read more

How Marriott Harnesses Brand Love

Visual Revolution

Monica Watson

How Marriott Harnesses Brand Love

“Most brands put them at the center of the story, but that’s not the authentic story.” - Michelle Lapierre Crafting Marriott Rewards’ human voice was a top priority for Tom Troja (CEO, Social Symphony) and Michelle Lapierre (Senior Director, Customer Experience & Social Media, Marriott Rewards). It has all been part of a larger initiative to break away Read more