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The #VisualRevolution, As Told By You

Visual Revolution

Monica Watson

The #VisualRevolution, As Told By You

Header image taken by jamesscottsimon. This past Wednesday marked the 2nd Visual Revolution Summit where we gathered together some of the industry’s most innovative thinkers and leaders to share their insights on the future of visual storytelling. You can find our wrap-ups of each section right here on the Chute blog. However, the day’s best documenters Read more

Chute’s “Brand Advocate Suite” Activates Employees and Ambassadors to Safely Share Rights-Cleared Photos with Brands

Chute News

Monica Watson

Chute’s “Brand Advocate Suite” Activates Employees and Ambassadors to Safely Share Rights-Cleared Photos with Brands

Chute and Ditto partner to bring unprecedented level of photo discovery to brands and publishers SAN FRANCISCO – Nov. 5, 2014 – Chute, a visual marketing automation company, today announced their Brand Advocate Suite, which includes tools designed to empower and activate employees, street teams and brand ambassadors to easily and securely share rights-cleared photos Read more

Chute spotlight:

Use Cases

Chute provides a visual newsroom for brands. We do this through insights and analytics, social engagement (at scale) and publishing authentic visual stories in everything from banner ads to billboards.

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Board with photos
#VisualRevolution 2014: Your Brand is Their Brand

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Your Brand is Their Brand

Consumers now play a significant role in shaping a brand’s perception and image. Brands can’t possibly keep pace with all of the content created by consumers, so they are learning how to relinquish control and empower their fans to create content that still best reflects the brand’s image   The legal implications of user identity Read more

#VisualRevolution 2014 – Social Merchandising: The Future of Commerce

Visual Revolution

Lea Benkoski

#VisualRevolution 2014 – Social Merchandising: The Future of Commerce

Consumers’ shopping and purchasing decisions have dramatically changed. Social influence now plays a major role in consumers’ shopping habits. Retailers who once frowned upon in-store photo taking are now encouraging and incentivizing the behavior. We were able to hear from retailers on what this means for both consumers and brands.  Here are some highlights:  Social Read more

#VisualRevolution 2014: Stacy Minero

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Stacy Minero

How do you win the moment with visual content? With 1 billion tweets every other day, these are a billion signals of intent. Then these become a billion moments to leverage. The human brain can process an image in 13 milliseconds and there’s a 306% higher engagement rate with promoted tweets that have an image Read more

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#VisualRevolution 2014: Video, Vidi, Vici

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Video, Vidi, Vici

Photo Credit @jamesscottsimon If a picture is worth a thousand words, how many words can you communicate with a video? What used to be a high cost and time consuming endeavor is now made easier with short-form video platforms like Vine and Instagram video. Brands can do it. Fans can do it. Plus, with Roku Read more

#VisualRevolution 2014: Influencers and Superfans

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Influencers and Superfans

Photo Credit @getchute You might want to rethink your celebrity endorsements. The most influential content about your brand may come from everyday people with a large captive audience on YouTube or Instagram. From unboxing videos to haul videos to #OOTD photos – and if you don’t know what we’re talking about, then this is a Read more

#VisualRevolution 2014: Vikram Bhaskaran

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Vikram Bhaskaran

Here are some highlights from Vikram Bhaskaran: Google is great at giving you a specific answer to a specific question. However, there are a lot of questions that are more broad. These questions are largely about discovery. Discovery offline is largely solved. You can walk into a store and leave with something different from what Read more

Chute spotlight:

Chute Commerce

Your customers are your best salespeople – proudly sharing their purchases every day. Put their photos at the center of your social merchandising.

Learn more

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#VisualRevolution 2014: Text is Optional

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Text is Optional

Most brands have Facebook and Twitter down to a social science, but visual-first platforms like Instagram, Snapchat, Pinterest, and Tumblr are still a mystery. How do you demonstrate success on a platform where the campaign disappears in just a few seconds? While it may seem impossible, few can argue the impact and influence these platforms Read more

#VisualRevolution 2014 Highlights: Welcome Address

Visual Revolution

Lea Benkoski

#VisualRevolution 2014 Highlights: Welcome Address

We’re here at the Altman in New York and we are very excited to begin the Visual Revolution Summit! Throughout the day we’ll be sharing highlights from each section and audience content on this blog. Photo Credit @getchute CEO and Co-Founder Ranvir Gujral has just completed his welcome, highlights below: He showed us the newest Read more