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Maximizing the Milliseconds with Dunkin’ Donuts

Visual Revolution

Monica Watson

Maximizing the Milliseconds with Dunkin’ Donuts

Our fans are witty, they’re fun, they’re irreverent. They really personify the brand values, so who better to inspire the content than them? - Jessica Gioglio When America runs on Dunkin, how can Dunkin keep their marketing engaging to all of their fans? By letting these fans be the center of their marketing. From creating Read more

Marketing is Going Visual

Chute News

Diana Lee

Marketing is Going Visual

Facebook is the dominant platform for brand marketing. But a recent study shows brands making a shift towards using more visually oriented platforms, such as Instagram and Pinterest. This year’s Social Media Marketing Industry Report surveyed 3,000 marketers and surfaced some surprising results – unless of course, you work with Chute. Visually focused platforms – Read more

Chute spotlight:

Use Cases

Chute provides a visual newsroom for brands. We do this through insights and analytics, social engagement (at scale) and publishing authentic visual stories in everything from banner ads to billboards.

Learn more

Board with photos
Bringing Fashion to the Masses

Visual Revolution

Monica Watson

Bringing Fashion to the Masses

“It’s all about authenticity and feeling organic, that’s what consumers want. They want to feel like they’re part of the experience – not set aside and just preached to or offered a concept they have no investment in.” — Summer Krecke (Director of Content Strategy, DBA) Fashion marketing is something we’re used to seeing in Read more

Like Your Customers – Just As They Are!

Insights & Outlook

Adam Sengul

Like Your Customers – Just As They Are!

It was a very memorable date when I watched Bridget Jones’s Diary with my sophomore year crush back in 2001. The paramount of the movie was when Mark (Colin Firth) expressed his feelings: “No, I like you very much. Just as you are,” as Bridget (RenĂ©e Zellweger) was bitterly listing her flaws. Today, brands must Read more

10 Facts You Should Know About Facebook Pages

Insights & Outlook

Zann Yap

10 Facts You Should Know About Facebook Pages

This year, Facebook is celebrating its 10th anniversary. With more than 54 million Facebook pages around, the platform has gone from a nice-to-have to a necessity for every company. Learn more about Pages and how the most effective marketers are using them in the top 10 Facebook Pages facts listed below! 1. 77% of B2C Read more

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How Consumer Trends Are Influencing Brands

Insights & Outlook

Zann Yap

How Consumer Trends Are Influencing Brands

With people interacting with brands faster than content can be produced, how are some of the top companies keeping up? They’re learning from the consumers. Below are 5 examples of marketers learning from organic consumer actions for creative marketing content. 1. Tumblr Though often forgotten by brands, Tumblr has a massive community. Many users use Read more

What Brands Can Learn From Avril Lavigne’s “Hello Kitty”

Insights & Outlook

Monica Watson

What Brands Can Learn From Avril Lavigne’s “Hello Kitty”

Avril Lavigne’s latest music video “Hello Kitty” caused a bit of a hoopla this week – with some critics even calling it the worst thing to happen to music1. The video, which caused a mass case of secondhand embarrassment to sweep the internet, can serve as a pretty important learning opportunity for brands. We’ve all Read more

[INFOGRAPHIC] Why You Need to be Using Photos on Twitter

Insights & Outlook

Monica Watson

[INFOGRAPHIC] Why You Need to be Using Photos on Twitter

Visuals draw attention and get across a message or story better than text, and on a social platform like Twitter where content is constant and mostly text-based, being visual is a key way to make sure you stand out. Check out the infographic below to get the stats behind the power of photos and videos Read more

Chute spotlight:

Chute Commerce

Your customers are your best salespeople – proudly sharing their purchases every day. Put their photos at the center of your social merchandising.

Learn more

Board with photos
Campaign Launch: Ann Taylor #LittleBlackDressed

Chute News

Monica Watson

Campaign Launch: Ann Taylor #LittleBlackDressed

This month at Chute has been jam-packed with new launches, and we’re excited to share many of them with you! Today, we’re highlighting Ann Taylor, who is currently using Chute to promote the launch of their new LBD (Little Black Dress) collection with Kate Hudson. First, there’s the home page gallery, which draws people into Read more

Social State of Politics

Visual Revolution

Monica Watson

Social State of Politics

Striking a balance between personal and professional can be a challenge for any brand marketer. For a political marketer, it’s a way of life. The challenges politicians face when it comes to building trust and awareness through social and visual media parallel the same many brands and publishers face. At the Visual Revolution Summit, Matt Read more