This week, David Berkowitz (CMO, MRY) joined us for the launch of our marketing webinar series – discussing all things content marketing with Greg Narain (CTO, Chute).

To kick off the discussion, Greg presented the Content Marketing Aperture, sharing the 8 attributes today’s content need to be truly effective.

Next, David shared examples of amazing content on both the B2B and B2C sides with brands like Visa and Newcastle.

Watch the full discussion above and download the Content Marketing Aperture white paper here!

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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