Social media is an integral step of a traveler’s journey: from discovery to booking to post-trip sharing. As social media trends fluctuate and evolve, staying up to date can be overwhelming. During this webinar, Chute was joined by Shea Carter, MMGY’s VP of Social and Experiential Marketing, to share brand new data around traveler social habits and preferences, along with best practices every travel marketer should utilize. You’ll get an early look at exclusive research from both Chute and MMGY and also best practices to keep in mind when setting your social media strategy.

About Shea Carter:
Shea leads MMGY’s social media and experiential marketing practices, driving social media strategy and engaging experiential campaigns. Her award-winning work includes Lufthansa USA’s #MoreConnected campaign and Taste of America Food Truck Tour, Marriott’s Passport to Paradise influencer campaign, and The Beaches of Fort Myers & Sanibel Find Your Island Challenge. Shea’s additional client experience includes Princess Cruises, South Dakota Department of Tourism, Paradisus Resorts and San Francisco Travel.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.