The Business of Influencer Marketing
Marketing is increasingly built on the shoulders of influencers – modern-day translators of the brand’s message. But how do we choose these individuals? How do we manage their message? How do we measure their effectiveness? David Richeson, Managing Director of Digital Strategy and Innovation at Marina Maher Communications, recently shared the tactics his team uses for tapping into influence to drive conversation and not just create noise. Watch the full webinar above!