Featured Headlines

Snapchat Launches New Ads for Stories and API Access
Snapchat is launching a new API that makes it easier for marketers to buy and manage ad campaigns on Snapchat. “Companies that have access to the API — known as Snapchat Partners — include more than 20 firms with a digital and tech focus. Ads Partners will develop software and analytic tools for advertisers themselves, while Creative Partners will focus more on the end product. A third category, Measurement Partners, will give advertisers new ways to gauge how users interact with their product.”

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Instagram Ads Now Include Mobile Banners
“The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, a banner pops up at the bottom of the screen. The banner prompts people to take an action, like to visit a website or download an app. Clicking on the banner pulls up a website within Instagram.”

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Pinterest Gets Visitor Retargeting and Other New Ad Targeting Tools
“Starting today, advertisers will be able to advertise against Pinterest users that have visited their sites — giving retailers a powerful new tool that is available in other advertising suites that will help them follow users as they browse the internet (including on Pinterest). With visitor retargeting, advertisers can place a Pinterest conversion tag across their sites, which will help it follow users onto Pinterest and better target their ads.”

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More Headlines

Instagram Likes and Comments are Plummeting (via QZ)

Advertisers prefer Instagram to Twitter for two main reasons (via Business Insider)

How Facebook and Instagram Video Growth Is Benefitting Brands, TV and Sports (via Adweek)

What Exactly Are Brands Posting on Snapchat? (via Business Insider)

Snapchat strikes partnership with Oracle to prove its ads work (via Dallas News)

Facebook Launches Online Creative Hub in Bid to Simplify Creation of Ads (via AdAge)

Facebook Messenger’s Redesign Adds Home, Favorites, and Birthday Reminder Tabs (via The Next Web)

Pinterest Now Offers Ad-Targeting Tools To Boosts Business Accounts (via DigitalTrends)

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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