Storytelling

Today, visual content has become a top priority for publishers. During our Visual Revolution CMO Salon at SXSW, Matt Eby shared The Weather Channel’s adoption of online video, going from 0 original videos created per day in 2012 to 30 original videos created per day in 2014. And with many publishers re-designing websites to be more visual-focused, the importance of photos and videos has become clear. But why are visual media so important? We’ve got the stats below in our latest infographic!

Let us know on Twitter or in the comments below: how is your company handling the need for more visuals? And learn more about Chute’s work with media, here.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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