Publishing & Visual Storytelling
Today, visual content has become a top priority for publishers. During our Visual Revolution CMO Salon at SXSW, Matt Eby shared The Weather Channel’s adoption of online video, going from 0 original videos created per day in 2012 to 30 original videos created per day in 2014. And with many publishers re-designing websites to be more visual-focused, the importance of photos and videos has become clear. But why are visual media so important? We’ve got the stats below in our latest infographic!