PRESENTATION: Visual Marketing Research with Digiday
During Digiday’s Brand Summit, Chute CEO and Co-founder Ranvir Gujral took the stage to present a new study from Digiday on visual marketing.
Why visual marketing? Because it’s swiftly becoming the most important form of marketing, yet it’s one of the hardest forms to truly get right and optimize. Digiday reached out to industry leaders to decipher their pain points, opportunities, and future outlooks.
What they found was that 72% of marketers found visuals to be more effective than text – 4.4x more effective. Yet 65% said they lack the time or resources to really get visual marketing right, so many are turning to the least effective form – stock photography.
Watch Ranvir present the findings in the video above and download the full study here.