PRESENTATION: Visual Marketing Research with Digiday

During Digiday’s Brand Summit, Chute CEO and Co-founder Ranvir Gujral took the stage to present a new study from Digiday on visual marketing.

Why visual marketing? Because it’s swiftly becoming the most important form of marketing, yet it’s one of the hardest forms to truly get right and optimize. Digiday reached out to industry leaders to decipher their pain points, opportunities, and future outlooks.

What they found was that 72% of marketers found visuals to be more effective than text – 4.4x more effective. Yet 65% said they lack the time or resources to really get visual marketing right, so many are turning to the least effective form – stock photography.

Watch Ranvir present the findings in the video above and download the full study here.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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