The biggest night for Hollywood is also a pretty major one for social sharing with viewerseager to check out which film artists and productions get recognition from the Academy and voice their own opinions if we disagree with those choices. With Television ratings have continued to decline year over year, it may be surprising that ABC sold Oscar ads at all-time-record prices. However, this major cultural events – from the Super Bowl to the Grammys – have proven to remain important moments for brands to get in on this real-time discourse in any way they can.

Which voices cut through all the noise to rise to the top? Through our visual marketing automation platform, Chute Insights, we tracked Instagram for visual content shared by consumers, nominees, and other key influencers during the 24-hour timespan surrounding the Oscars.

The most popular celebrities mentioned by all sharers, including share of voice in stream and total assets mentioned.
Screenshot 2015-02-23 16.08.43

The most popular movies mentioned by all sharers, including share of voice in stream and total assets mentioned.
Screenshot 2015-02-23 15.59.44

Most Popular Creators
The most popular Instagram accounts based on the effectiveness of their own content.
1. @jlo
2. @annakendrick47
3. @hm
4. @ladygaga
5. @eliesaabworld

Most Popular Images
The most popular Instagram photos during the Oscars based on engagement (comments+likes).

1 – @jlo

A photo posted by Jennifer Lopez (@jlo) on

2 – @ladygaga

A photo posted by @ladygaga on

3 – @annakendrick47

4 – @hm

A photo posted by H&M (@hm) on

5 – @eliesaabworld

A photo posted by ELIE SAAB (@eliesaabworld) on

Learn more about Chute Insights here!

About The Author

Gregarious Narain is the CTO and co-founder of Chute. Previously, VP of Product at Klout. His published work includes MarketingProfs, BrianSolis.com, and MediaPost.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>