At Chute, we’ve been tracking the social conversation around Fashion Week over the past few seasons to understand the trends and shifts happening – as told by influencers, attendees, designers and enthusiasts on Instagram. In this report, you’ll discover some of the most popular topics being posted about and which designers had the biggest impact with their content. And of course, you can discover and search for even more trends related to your interests or brand for free over at the UGC Brand Trends Report!

The Content Trajectory

This season’s NYFW has already surpassed past season’s in terms of the amount of content shared. During the Sept. 2016 Fashion Week, 359K photos were shared. This year, 545K were shared. This is also more than double Feb. 2016, when 205K photos were shared.

Top Topics Discussed

This season saw a major decrease in the percent of model and street style photos. 17% of photos last season were of models and 16% were street style photos. The percent of runway/fashion show photos remained the same. Fashion bloggers in general made up a massive quarter of all NYFW-related posts – more than ever before and beating out model and fashion show photos.

Top Influencer Creators

The top runway photo or video was shared by plus size model and social media influencer Iskra who walked in the Chromat show. Otherwise, no runway photos or videos were in the top 50.

Top Brand Accounts

The designers with top content were sharing candid behind-the-scenes photos of prominent models like Karlie Kloss and Kendall Jenner – not runway photos. All influencer content outperformed designer content in terms of engagement.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.