In a world where so many are swept-up in wanderlust, why not try standing out and connecting with an audience that on average will vacation five times in one year? Or better yet, contributes 51% of all consumers spending? During this webinar, we were joined by marketers from Grand Pacific Resorts, Renée Wagner (Director of Creative Services and Brand Management) and Alex Rosa (Content Writer), to discuss how they do exactly this. Grand Pacific Resorts is a timeshare management company based in Southern California, with resorts in the most popular California destinations, and Hawaii. The majority of their owners and guests are over 50, and during this discussion they shared how and why this is an audience worth engaging, guiding and creating relationships with. 

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.