More Than Millennials: Engaging Influencers and Travelers Over 50
In a world where so many are swept-up in wanderlust, why not try standing out and connecting with an audience that on average will vacation five times in one year? Or better yet, contributes 51% of all consumers spending? During this webinar, we were joined by marketers from Grand Pacific Resorts, Renée Wagner (Director of Creative Services and Brand Management) and Alex Rosa (Content Writer), to discuss how they do exactly this. Grand Pacific Resorts is a timeshare management company based in Southern California, with resorts in the most popular California destinations, and Hawaii. The majority of their owners and guests are over 50, and during this discussion they shared how and why this is an audience worth engaging, guiding and creating relationships with.