Today, thanks to the rise of social platforms and mobile devices, the practice of creating and sharing real-time content is becoming more ingrained in our daily lives. With this growing consumer trend, brands are looking to user-generated content (UGC) as a source of authentic and evergreen media. During this webinar, Chute’s VP of Marketing Jody Farrar shared best practices around UGC marketing. Watch the full video above!

Topics Include:

  • Why is UGC important for brands
  • Online and offline methods to encouraging people to share content
  • Examples for tapping employees to create content
  • Tactics for evergreen UGC marketing
  • Insight into both established brands like adidas, Starbucks and NBC U and emerging brands like Drunk Elephant to learn how they’re expanding their authentic marketing

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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