It used to be the way you take better pictures is you learn to be a better photographer. You get bigger cameras, bigger lenses, you learn about all the techniques of light meters and gels and filters, and you can spend your lifetime learning how to take advantage of this and make it work for you.

For the people who want do that, that’s great. For most of us, we just want to take a picture, and have the iPhone take a better picture for us.

– Phil Schieller, Senior VP of Marketing at Apple

The above quote comes from the Apple release of the iPhone 5c and 5s. The announcement came with a variety of updates to the phone’s camera – an upgraded flash, a better lens, and a larger sensor. Smartphones have taken a big chunk of the point-and-shoot market, now Apple is gearing up to do the same to DSLRs.

By playing up the learning curve of DSLRs and touting the iPhone’s camera quality, Schieller is encouraging consumers to put down lenses in exchange for iPhones. And why wouldn’t most consumers do exactly that? In one device they have the tools to take, edit, and share photos. A DSLR doesn’t provide that immediacy that we’ve become accustomed to.

What do you think is the next step for consumer-level DSLR manufacturers to compete with the iPhone, the Lumia, and even Sony’s Lens Cameras? Let us know in the comments below or on Twitter.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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