Today, travelers are discovering their next travel destination and activities differently: many taking to online or social platforms to find their ideal experiences. That’s why destinations like Visit Palm Springs are turning to user-generated content and influencers to have not only a constant flow of fresh visual content on their sites and social platforms but to also reach wider audiences through the platforms of prominent creators.

During this webinar, we were joined by the marketing team behind Visit Palm Springs’ authentic marketing success: Kara Walker and Sarah Hahne. The two shared their experiences and best practices when it comes to both influencers and UGC – from how to best prep for an influencer visit to a destination to promoting partners with UGC. Watch the full discussion above!

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.