halloween marketing

From October 17 to today, October 31, there were more than 2.3 million Halloween-related photos shared to Instagram. We dove into our free Instagram Trends tool to discover the top creators and trends from this year’s festivities. You can test it out yourself to get updated results throughout the day and search for your brand and interests here.

The holiday is definitely still most exuberantly celebrated in the US, with 67% of posts originating from here. The UK trailed in second at 8%.

1. The Rock reposts a fan dressing up as him from the 90s – and dressing up as celebrities and characters from the 90s and 00s was a big trend in general this year

Luv everything about this Halloween post from @amelabee. Especially the part about her being confident enough to wear a crop top being 6 months postpartum. Thank you for the luv you fanny pack wearin' sexy mama. πŸ˜‰πŸ‘ŠπŸΎπŸ’― "You are my Rock, my Dwayne, my Johnson" @therock #sexydwaynecostume Some girls dress as sexy cats, but not me. I've waited forever to be able to dress up as you! Best costume of all time to be dressed as such a motivational person and someone I look up to so much! I'm #fangirling all day! Mom note: Finally had enough time to get my costume together while my 6 month old baby girl was playing with her toys. Ps: also felt confident enough 6 months postpartum to wear this crop top! #halloweencostume #happyhalloween #longhairdontcare #therock #dwaynejohnson #therocksays #worldchampion #ifyousmellwhattherockiscookin #wwe #fannypack #throwback #flashback #twinsies #candyass #smackdown #turtleneck #halloweenweekend #bling #instalike #instagood #instafollow #momlife #dwaynetherockjohnson #fangirl #halloween2016 #bootstoasses

A photo posted by therock (@therock) on

2. Walt Disney World shares pumpkins from their Halloween celebration

#Halloween with a @Disney twist! #MagicKingdom #WonderFALLDisney (Photo: @adamantium_84)

A photo posted by Walt Disney World (@waltdisneyworld) on

3. Twin Youtube stars Brooklyn and Bailey share a look from a recent DIY video

I know you want to know what this is about so click the link in our bio to find outπŸ˜‰

A photo posted by Brooklyn and Bailey (@brooklynandbailey) on

What are people posting about when it comes to Halloween? Some top related topics include #makeup (9%), #pumpkin (7%), and of course #costume (7%).

Searching “makeup” in the Halloween stream, we’re able to see which posts and creators were the most successful. For brands, L’Oreal was the only one with a photo in the top photos section so far with an image showcasing must-haves for a cat makeup look:

Meanwhile, makeup gurus from Youtube stole the show with their creative uses of everything from eyeliners to zipper to full special effects makeup:

πŸ’ŽπŸ’ŽπŸ’Ž I've been seeing this trend where normal pictures are photoshopped and replaced with crystals…. So I decided to try it on my face πŸ˜‚ Tag a friend who loves BLING! πŸ’ŽπŸ’ŽπŸ’Ž ✨ So I started off using eyelash glue and gluing each piece individually but then I was like NOPE and started using spirit gum. Also, had to take a break from filming to reply to y'all. Thanks so all the love, I LOVE YOU GUYS 😘😘 ➑️Brows: @anastasiabeverlyhills @norvina Dark Brown Brow Wiz ➑️ Highlight: Snow from @anastasiabeverlyhills @norvina "Ultimate Glow" Glow Kit ➑️ Lashes: @flutterlashesinc @makeupshayla "SlayLa" lashes ➑️ Gems: from Michaels πŸ’Ž #halloween #halloweenmakeup #makeup #motd #anastasiabeverlyhills #norvina #undiscoveredmuas #hudabeauty #shimycatsmua #allmodernmakeup #associationofbeauty #hypnaughtypower #hypnaughtymakeup #trendycreativity #crystals #undiscoveredmuas #specialfxmakeup #bling #makeupfeed #halloweenideas #halloweenmakeupinspiration #sfxmakeup #makeupinspiration #tutorial #halloweenmakeupideas #wakeupandmakeup #makeuptutorial #brian_champagne #makeupartistsworldwide #universodamaquiagem_oficial @fakeupfix @hudabeauty @brian_champagne @makeuptutorialsx0x @hairmakeupdiary

A video posted by Kristin Crabtree (@kcrab__) on

Check out more free real time Instagram insights around Halloween or any of main topic streams here!

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.