Digital Marketing Update: Snapchat Video Doubles and Pinterest Adds Featured Collections
Pinterest Rolls Out “Featured Collections”
Pinterest has begun rolling out a way to highlight local and trending ideas from across its site. Every day, the company’s editors, along with local brands, celebrities, and influencers, will curate popular pins, users, boards, and searches within Featured Collections. This dedicated space is available to users in the U.K., France, Germany, Brazil, and Japan to start with and can be accessed on Android and on the Web.
Snapchat Video Views Doubled in Less Than a Year
Daily video views on Snapchat have spiked to 10 billion, a new Bloomberg report said. That’s up from 8 billion video views on Snapchat in February this year, 6 billion daily video views in November 2015, and 4 billion in May 2015, as TechCrunch reported earlier. The new numbers represent a 150 percent increase in video consumption on Snapchat in just under a year. By comparison, Facebook reported daily video views of 8 billion in November 2015.
Facebook Shares Hit All-Time High
Facebook’s stock rose more than 7 percent Thursday after the company crushed analysts’ first-quarter expectations, and Wall Street could not be happier. The tech behemoth reported adjusted first-quarter earnings of 77 cents per share on revenue of about $5.38 billion on Wednesday. Analysts had expected Facebook to report earnings of about 62 cents per share on $5.26 billion in revenue.
Twitter Doesn’t Want to Be a ‘Social Networking’ App Anymore (via The Verge)
Facebook Ad Stack Still In Flux As More Cuts Come To LiveRail (via AdExchanger)
Pinterest Broadens Ad Sales Focus Once Again (via Wall Street Journal)
Snapchat to Show Olympics Highlights in Deal with NBC (via CNET)
Twitter Looks to Video to Increase Advertising Sales (via Wall Street Journal)
Toyota Sponsors First Live Stream On Tumblr From Stagecoach Music Festival (via MediaPost)
This Summer, When It Comes to Instagram, Cars Are the New Avocado Toast (via Vogue)