Developing a Successful User-Generated Content Strategy
User-generated content (UGC) has become vital in a world where consumers demand authentic media from their favorite brands. In a recent study looking the affect of various images on millennials, Chute found that for travel, 74% said the user-generated images most made them want to visit locations. For increasing purchase intent of electronics, that jumps up to 83%; for fashion, 85%. For this webinar, we were joined by Commit Agency’s Janelle Brannock to dig into real UGC best practices from brands of a variety of sizes and case studies marketing can implement to launch their own successful strategies.