Creating a 30-Day Instagram Challenge
With the launch of our latest campaign with Teen Vogue and Keds–a 20-day photo contest–we couldn’t help but get in on the photo challenge fun. Such challenges are already very popular on Instagram because they offer a great opportunity to engage and grow your audience while also generating fun, relevant content around your brand. Below, you’ll find 3 tips for creating your own awesome photo challenge!
1. Choose a theme
Think about the end-goal of your challenge: do you want to create a more appealing brand image? Promote your company at an event like SXSW? Build hype around a specific product? Once you isolate that, decide on your theme and create daily tasks. With a little bit of design work, create an Instagram-sized graphic that details all the tasks along with the hashtag that users will use to participate. This way it’s easy for you to share this through your Instagram account as well as for others to re-gram it themselves.
For example, say Nike wanted to run a 30-day challenge; the content would be inspired by the company’s story or promoted lifestyle. Since Nike promotes an active lifestyle with their famous “Just Do It” motto, the campaign itself would embody this narrative of people setting, striving, and achieving such goals with the Nike brand. Daily tasks could include a video from your daily run, current workout jam, favorite workout shoes, and a post-workout snack.
2. Test it Out
Once you have your list of daily challenges, make sure that these tasks are realistic. Brainstorm a possible photo you would take for each one, if you’re unable to figure out an image to capture for each task, how can you expect anyone else to?
Next, ask a few close, trustworthy individuals to go over the list to highlight any feasible concerns and create a quick list of photos for each task. A fresh eye will give you a better idea of how the community will take to the challenge.
3. Involve the Community
Tease your audience with the daily challenge before the official launch: provide the graphic you created so others can spread the news through their social accounts and reach out to some of your own brand ambassadors for participation. The community is responsible for the success of your campaign, so it’s important to engage them early and as personally as possible.
The great thing about these types of campaigns is that they aren’t limited only to Instagram; virtually any social media platform can be used–from Vine to Facebook to YouTube.
What would your 30-day photo challenge look like? Let us know on Twitter at @getchute or in the comments below!