Content & Influencer Marketing with Marriott VP David Beebe
Marketing is going through a bit of a revolution right now, with consumers sharing experiences more than ever and online influencers emerging as the new tastemakers. Recently, we were joined by industry leader, David Beebe (VP Global Creative and Content Marketing at Marriott International), to learn how Marriott has been able to successfully integrate customer storytelling and influencer partnerships into their marketing efforts. Watch the full discussion above!
Topics Covered Include:
– How Marriott works with influencers and travelers for their content marketing
– Creating an always-on monitoring studio
– Proving value and ROI
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