Attention is one of the hottest commodities in marketing today. The amount of attention we give to any one thing in shrinking while the amount of stories, brands, and people vying for our attention has exploded. Marketers are now tasked with the challenge of not only creating amazing stories but also figuring out how to get people to stop and pay attention long enough for them to have any impact.

During our most recent webinar, we explored this exact issue with the person who literally wrote the book on captivation attention, Ben Parr. In Captivology Ben gives readers a new understanding of attention — how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas. During the webinar, he shared what all of this means for marketers – what you should and should not be doing to get the right kind of attention.

Watch the full webinar below!

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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