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More than ever, consumers are shopping with their hearts in addition to their wallets. They want reliable products and top-notch service, but they also want to do business with companies who care about more than only their bottom line.

Corporate social responsibility initiatives are on the rise. If you are not thinking about how to be sustainable and give back to the world around you, your competitors will be — and then you’ll be playing catch up.

During this webinar, international bestselling author of Content Rules and Amazing Things Will Happen, C.C. Chapman, shares his views on why corporate social responsibility is about more than doing a cause marketing campaign during the holidays. C.C. shares key examples from companies both large and small along with 5 keys every brand must think through when diving into the world of corporate social responsibility.

About C.C. Chapman:
C.C. Chapman describes himself as a New England raised storyteller, explorer and humanitarian. Sometimes he simply says he is a marketing consultant for social good and creative for change. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

C.C. is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better. C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from). You can find him on Twitter @CC_Chapman.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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