When it comes to content and where to publish, marketers are faced with an explosion of channels demanding their attention and resources. With more channels comes more content, leaving your team tasked with getting across information faster and building deeper relationships with consumers. This drives a need for content to be snackable, engaging and shareable.

However, as my friend Brian Solis, author of What’s the Future of Business (WTF), recently wrote, “To visually communicate through byte-sized narrative and imagery takes focus, time and intention.”

He proposes responsive, empathetic storytelling as the answer. Read Brian’s the Manifesto for Building Relationships in the Digital Era by Brian Solis here.

Brian and I will be doing a deeper dive on exaclty this topic during the next Chute webinar: “Responsive Storytelling That Builds Relationships.” Join us for a discussion on best practices and case studies on how to utilize byte-sized content, specifically visuals, to build relationships in the digital era.

Sign up for the webinar here!

Brian Solis is a principal analyst at Altimeter Group, a research-based advisory firm focused on disruptive technologies. A digital analyst, anthropologist, and futurist, Solis studies the effects of technology on business and behavior. He’s a global keynote speaker, contributor to many leading publications and also the author of several best-selling books including What’s the Future of Business and The End of Business as Usual.

About The Author

Gregarious Narain is the CTO and co-founder of Chute. Previously, VP of Product at Klout. His published work includes MarketingProfs, BrianSolis.com, and MediaPost.

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