Today, Facebook made changes to a number of APIs, including the Instagram API, to ensure the privacy and security of their users’ data. We support Facebook’s actions because the Chute team believes privacy is a critical component of all business that happens in social media.

Chute uses the Instagram API on behalf of our customers to gather content and data from the Instagram platform. As the only travel-centric UGC Instagram Marketing Partner, we have direct Facebook and Instagram support access as we work to smoothly implement Instagram API changes by the end of the month.

What will change?

These changes will impact Chute customers in the coming weeks. Instagram is limiting access to content from their platform and has removed the ability to:

  • Import specific @username media into Chute – you’ll still be able to import photos and videos via #hashtag and location into Chute
  • Create a comment on public posts
  • Like public posts
  • View public @username followers and following lists

Instagram is also limiting the public content it returns on media: removing full names, comments, bio, and counts for followers, following and posts. As a Chute customer, rest assured all of your existing content and galleries will not be impacted.

What is Chute doing?

Chute was the first content marketing platform to allow brands to acquire permission to use social media in their marketing. As Instagram makes changes to protect their users, Chute will continue to provide our customers with the ability to secure rights to Instagram media.

To get ready for these changes, we strongly recommend that our customers transition to an Instagram business profile by linking their Instagram account to their Facebook business page. Here’s a guide on how to do that. Chute will update our platform in April to support our customers through this Instagram API transition and continue to provide the the best content marketing solution across social platforms.

We know you’ll have questions about these changes, and the Chute team will be hosting webinars over the coming weeks on how brands and destinations can improve their marketing and content acquisition strategies in the changing Instagram platform. The first webinar will be held on Thursday, April 19 at 10 a.m. PT/1 p.m. ET –Register here!.

You can also contact us directly at for any immediate issues or concerns.

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