With a new crowd-sourced menu lineup chosen by Applebee’s social fans, America’s favorite neighborhood bar and grill is launching a crowd-sourced marketing campaign featuring real guests.

Last fall, more than 4,600 Applebee’s Facebook Fans responded to the question “What menu items would you like added to our 2 for $20 menu?” Applebee’s listened, and now the top items have been added to the signature 2 for $20 menu, which allows Guests to select two full-sized entrees and a shareable appetizer for just $20.

Now, Applebee’s is asking guests to snap a selfie with their favorite 2 for $20 dish, and throughout the campaign, these user-generated photos and videos will be featured on CBSSports.com where fans can enter to win a trip to the biggest football game of the year in February.

applebee's selfie contest

“We have passionate fans who crave our food and love the incredible value of our 2 for $20 menu,” said Darin Dugan, Applebee’s Senior Vice President of Culinary and Marketing. “Our dedication to responding to our extensive Applebee’s online community with the Fan Favorites menu is one reason our Guests love the Applebee’s brand. Through the #FanFavoritesSweeps, we’re able to highlight and show our love for our fans.”

Starting September 24, Guests can enter selfies at www.cbssports.com/applebees for a chance to win tickets to the biggest football game of the year in Phoenix in February. Selfies uploaded on the site or tagged #FanFavoritesSweeps will be featured on CBSSports.com.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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