Employee-owned supermarket chain Publix is asking shoppers to surprise their loved ones with random acts of kindness this holiday season in a new campaign developed by 22squared.

The campaign highlights the big and small acts that can make a positive difference in another person’s life. Through Chute, they’re able to collect, curate and publish the photos shared by fans while also using Chute Rights to request permission to share the images.


From raising money for a school’s art program to leaving positive notes on coworkers desks, the Publix community is coming together to share their stories! Check out the execution here.


About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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