On January 13, 1888 – 125 years ago – 33 of the world’s top explorers and scientists gathered together to create the National Geographic Society with the goal of increasing geographical knowledge. A few months later they published the first issue of the renowned National Geographic magazine.

However, it wasn’t until January of 1905 that they saw their membership soar – thanks to a new emphasis on photography. Over one hundred years later, they are still educating and engaging members through photography, video, and stories collected around the world. National Geographic does not shy away when it comes to embracing the visual revolution. With one of the most prominent Instagram accounts, they understand the power of images when interacting with their community and engaging new users.

From January 1905 National Geographic
Photo by Dr. Joseph F. Rock

Now, you have the opportunity to show National Geographic what is important in your life. Through their Frame What Matters campaign, powered by Chute, you become the explorer by putting the publication’s iconic yellow border around moments, places, and people that matter to you. Then, share those images with the #framewhatmatters tag and see them added in real time to FrameWhatMatters.org, where you can also view the photos submitted by other users.

Every person with a phone has the ability to be a historian, journalist, and explorer, and the #framewhatmatters campaign gives users the opportunity to take part in the history and future of National Geographic.

The visual revolution is growing, and we can help you harness its power too.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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