With more than 80 million photos shared daily by over 400 million active creators, Instagram has become one of the key places marketers turn to for user-generated content. However, by focusing solely on content, marketers are missing one of the platform’s biggest opportunities: data.

Watch the presentation above to hear from Chute’s VP of Marketing Jody Farrar and Macromeasures CEO Vasu Nadella as they share what types of data and insights marketers can glean from Instagram, how they can put it to use, and free tools available to begin to tap into this data.

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.