We’re in full swing of the summer travel season, which means lots of humble-brag images from friends’ vacations showing just how #blessed they are. This also means lots of amazing content for marketers to learn from and utilize. With our upcoming travel webinar featuring Universal Studios and Travel Alberta just around the corner, we decided to take a look at the wider effects of visual marketing on the industry.

Key Stats:
73% of millennial travelers post to social networks at least once a day while traveling
91% of these creators choose to share their experiences through photos
UGC performs 50% better than stock photography, which is both the most used and the least effective form of visual marketing

Takeaways:
Develop strategies to encourage guests and visitors to share more to increase your share of voice and inspire others
Pull insights, inspiration and content from real travelers’ media
Travel content is effective, so even if you’re not a travel brand, that narrative can be an effective part of your brand storytelling

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About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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