Video Rights with Chute

Chute, the leading user-generated content (UGC) marketing platform, today announced that it has expanded its platform to include native YouTube content discovery and rights management along with 360-degree video display capabilities.

The Chute platform provides its customers with the ability to better discover, manage and publish content by everyday consumers and influencers. Clients can request rights to photos and videos, analyze key trends, vet potential influencer partners and publish content both online and offline. Already, Chute’s platform supports Instagram and Twitter video. Starting today, YouTube video will begin rolling out, enabling customers to discover content and send out rights requests to creators. Plus, as 360-degree video continues to grow in importance, Chute will also support this content in various out-of-the-box gallery displays.

youtube video rights request

“As a competitive content studio in the travel industry, working with Chute was a must,” Vince Tatarian, Digital Strategist at Make Stories Human/The Atkins Group said. “As innovators in this space, Chute provides the ability for us to be the first to source UGC video through YouTube – a content resource that many tend to overlook when visually representing their offering.”

YouTube is becoming increasingly important to travel brands and destinations. In Chute’s latest study, Youtube came second only to Facebook as the best resource for travel content.

“As the UGC platform-of-choice for the travel industry, our team has seen first-hand how important all forms of video is becoming for destination and travel marketers,” Ranvir Gujral, CEO of Chute, said. “Today, marketers don’t have an easy way to discover or display video content – we’re thrilled to make this possible.”

Chute’s 360-degree video capabilities will enable creators to directly share their 360-degree videos to a brand’s workflow in the platform. Chute customers will then be able to review, moderate, and publish 360-degree videos to a display, which will allow viewers to scroll and drag to take in the full experience.

Chute’s video expansion begins roll-out  today for all customers. For further details, please see GetChute.com/Video

About The Author

Monica is a book hoarder and gets overexcited about community-driven marketing. She lives in New York City and dreams of a day when a landlord will let her have a cat.

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