Chute and Barberstock Announce Partnership
Chute and Barberstock announce partnership to enable travel marketers to manage digital libraries in one place
San Francisco, Calif. – May 18, 2017 – Today, Chute announces their latest partnership with digital asset management platform Barberstock. The new integration provides mutual customers a way to streamline all of their content aggregation, organization, management and publishing in one place, regardless of whether the content is professional, stock or user generated.
“We know destination and travel marketers have to manage more content than ever before – from the earned media created by travelers to the content created in-house or purchased,” Chute CEO Ranvir Gujral said. “We see partnerships like the one with Barberstock as pivotal to simplifying the daily and strategic lives of our customers.”
“In keeping with our push to integrate Barberstock with the best tools available to travel and tourism marketers, we are very pleased to announce our new cooperation with Chute – a top tier social aggregation platform already used by many Barberstock customers,” Anthony Bocquentin, Barberstock President said. “With many DMOs using Barberstock to store and manage their growing content library, integrating the software ecosystem they use daily has become a major priority for us. This is a great step in that direction, and anchors our commitment to building the best image and video workflow for DMOs and CVBs, from acquisition and storage, through to daily management and distribution.”
“The Chute and Baberstock integration has made gathering user generated content much more efficient for our marketing team,” Michaelean Stewart, Interactive Marketing Manager at Visit Panama City Beach, said
You can learn more about the integration during the two platform’s joint webinar on Thursday, May 25 at 10 a.m. PT/1 p.m. ET. Sign up here!
Chute powers UGC for the world’s leading brands and destinations. The platform offers a holistic approach to authentic marketing – enabling marketers to discover consumer photos and videos with both visual recognition, geolocation, and text search to get the rights to and publish across all marketing channels. Plus, glean content and influencer trends and data. Chute’s clients include Wyndham Worldwide, Travel Nevada, The Ritz-Carlton, NBC Universal, SeaWorld, Norwegian Cruise Lines, and NYC & Company.
Barberstock Systems is a Digital Asset Management (DAM) solution built exclusively for travel & tourism professionals. This cloud-based, software as a service (SaaS) platform will store, organize, manage and distribute any digital file including photos, videos, logos and documents. With over 110 Destination Marketing Organizations and Convention & Visitors Bureaus currently using this solution to manage their digital content libraries, Barberstock is the leading DAM within the travel & tourism industry.